The children's charity has published a guide that will be distributed through Ladbrokes' network of 2,500 shops in the UK, to help parents and carers choose children's activities for the summer period.
As the summer holidays approach, the NSPCC is urging parents and carers to check out organisations offering sports activities for children.
The booklet provides a safety checklist in a question and answer format. The questions include "Are the staff and volunteers suitable to work with children? Is there a written code of behaviour? and Does the organisation have a health and safety policy?".
A fundraising competition named "Dads 'n' Lads" is also featured in the guide. Punters have to match the famous dads to their sons and must pay a minimum donation at the counter to enter. The prizes include hospitality for two at the Newbury Racecourse Hennessy Gold Cup Day, with a stay in the Hilton Hotel and £250 spending money.
Gabby Logan, who is patron of the Ladbrokes/NSPCC partnership, is supporting the campaign. The partnership started with a betting slip campaign, whereby 25 million slips this year will carry the charity's helpline number.