Body Shop Foundation to change its name to Revolution in Kindness

The move comes because The Body Shop International has withdrawn the foundation's right to use the name

The Body Shop Foundation has announced that it will change its name to Revolution in Kindness until it closes next year, after The Body Shop International withdrew rights to its former name.

The foundation announced last month that it planned to close next year, saying trustees had been unable to reach an agreement with The Body Shop on the charity’s future.

The foundation was formed in 1989 by The Body Shop’s founder, the late Dame Anita Roddick, and her husband, and the cosmetics company has been the foundation’s primary funder.

In a statement published on its website last week, the foundation said: "The organisation formerly known as The Body Shop Foundation today announces a brand-new name, following the recall of the trading licence on the name by The Body Shop International."

The new name would be introduced with immediate effect, the statement said.

The Body Shop International was sold to the cosmetics firm L’Oreal in 2006 for £652m. In a statement made last month, The Body Shop said it had asked trustees to work with the company "in a new way".

The charity said conversations with the current management of The Body Shop had not resulted in "a shared vision for the independent future of the foundation".

Revolution in Kindness plans to hold one final round of grants worth £500,000 and is inviting groups that have previously been funded by the foundation to apply for funds.

The foundation has made grants totalling £24m, focusing largely on environmental causes, although according to its accounts its annual income has dropped from £1.2m to £770,000 since L’Oreal took over the company.

Lisa Jackson, chief executive of the foundation, said the name had been inspired by Roddick, who died in 2007 aged 64.

"In Anita’s own words: ‘Kindness doesn’t have to be insipid or random to be effective. Far from it: deliberate kindness can be fierce, tenacious, unexpected, unconditional and sometimes positively revolutionary,’" said Jackson.

"This really resonated with us as we approached the final months of the foundation and it became obvious when our paths diverged from the company that it was truly the DNA and spirit that beat at the heart of our organisation."

No one from The Body Shop was available to comment on the decision to recall the trading licence, but in a statement released when the foundation’s closure was announced last month the company said it planned to launch a new Body Shop Foundation in 2017 to ensure "philanthropic activities remain a fundamental part of the business".

The statement said: "We have been proud to fund, support and raise awareness for The Body Shop Foundation’s work over the past 27 years. It has made a fantastic and lasting contribution to many wonderful charitable causes, donating over £24m to more than 2,600 groups, projects and issues.

"Over the years, countless numbers of our employees have donated their time, energy and effort to support the foundation’s activities through volunteering.

"We have been inspired by the foundation and all who have worked in its dedicated team. We wish them all the very best for the future."

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