Creativity is what all organisations like to boast they possess in bucket-loads, and every manager is under pressure to get their team's creative juices flowing quickly and efficiently. But how?
First, you must empower your staff to come up with their own ideas at work and have the courage to voice them. Reward individuals and teams for their ideas and promote someone who is known to have them.
Second, be energetic. "Ideas certainly do not happen in a meeting that is tedious and delivers only information," Taylor writes. So the challenge is how to make your meetings lively and energetic. Perhaps you can take everyone for a walk outside in the summer? Or use art, music or sculpture to stimulate?
Third, you must be courageous. Taylor asked a group of bankers she was coaching to draw how they felt their week had gone. One manager decided to use the exercise in his own monthly meetings, and this became popular. But, bankers being bankers, the art got competitive, with people signing up for painting classes.
You don't need to encourage such 'alpha' behaviour, but why not put that whiteboard to a new use in your next team meeting?
Emma De Vita is books editor of Management Today