Book review: What Makes Business Rock

Emma de Vita reviews the new book by Bill Roedy

Off the shelf
Off the shelf

Love it or hate it, MTV is a phenomenal business success story, and Bill Roedy is the man who, as chairman and chief executive, built it from a single channel in 1989 to the massive entertainment network it is today. Bill Clinton even described him as "the best businessman in the world".

What Makes Business Rock, by Bill RoedySo what are Roedy's management and leadership secrets? "What has been most amazing to me," he writes, "is how much we accomplished by never accepting no for an answer, by taking risks and accepting the inevitable mistakes, by emphasising and appreciating creativity, and, as David Ben-Gurion (Israel's first PM) often said, making miracles part of the planning, and finally, by charging up the hill." Perhaps most importantly: "I have been able to do what I love, and I've loved what I've done."

Woo-hoo for Roedy! Want some of his chutzpah to rub off on you? Well then, follow his number one business philosophy: "If you're going to get things done, you've got to break the rules."

Charities are often full of bureaucracy and unnecessary authoritarian hierarchies. Instead of playing ball, why not challenge the status quo? Who knows, you too might be Rockin' All Over the World.

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