Book review: The Steve Jobs Way

Emma de Vita reviews the new book from Jay Elliot

Off the shelf
Off the shelf

In case you didn't know, Steve Jobs is the co-founder and chief executive of the technology giant Apple, the man who led the company - which many consider to be the coolest on the planet - to success. In this new book, subtitled iLeadership for a New Generation, author Jay Elliot, an ex-colleague of Jobs, tries to tap into the youth-obsessed zeitgeist. Elliot spills the beans on what makes the Apple leader tick, so that you too can be just like Steve - or "Stevian", as it is termed.

Want to be an iManager? First, be passionate about your product (or in your case, your charity's mission). Then surround yourself with enthusiastic people. You should "celebrate as a unit with every success", "keep innovating to get closer and closer to your ideal, your vision of perfection that goes beyond the currently achievable reality", and, finally, "don't listen to people who say it can't be done".

Underpinning all of this should be a refusal to accept anything that is less than excellent. What would Jobs do, you must ask yourself. If you're really desperate, you could always try whipping out your iPad, putting on an American accent and asking everyone to call you Steve. You never know, they might be fooled.

Emma De Vita is books editor of Management Today

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