Whether you have a product or a service to sell, or a charity mission to share, today the world wants to know who you are and the real story behind why you do what you do.
For a manager of a charity, this works on two levels. First, as an individual: what's your 'story' as a manager? Are you an authoritarian type, or do you take a more collaborative approach to management?
Second, as a representative of your organisation: what is the 'story' of your charity? What does it stand for and why have you chosen to be a part of it?
This book is a product of the 'Do' lectures, an annual conference held in Wales, and it is written by Bobette Buster, a US screenwriter for Hollywood studios such as Pixar, the creator of Toy Story. She is also a consultant and 'story guru' for a number of film schools.
Buster lists the 10 principles of storytelling, the first of which is: "Tell your story as if you're telling it to a friend. This applies no matter where you are or who your audience is." Another principle is to choose one ordinary moment that becomes a "gleaming detail". This is something that "best captures and embodies the essence of the story". It's time to "make the ordinary extraordinary", Buster writes.
Lights, camera, action!
Emma De Vita is books editor of Management Today