Book review: The Superpromoter

Emma de Vita reviews the new book by Rijn Vogelaar

Off the shelf
Off the shelf

Enthusiasm doesn't come easily to the British. Whooping around the office when a project comes off isn't considered the done thing - not for us the high-fives of our American colleagues. Well, we're missing out: Rijn Vogelaar, author of The Superpromoter: The Power of Enthusiasm, argues that harnessing this kind of excitability is the key to successful management.

The Superpromoter: The Power of EnthusiasmSuperpromoters personify this and, by sharing their enthusiasm, can positively influence those around them, which is vital to the success of any organisation. But we're not very good at recognising who these superpromoters are.

What to do about it? It's not difficult. Superpromoters have three characteristics: they are enthusiastic, they share their enthusiasm and they have influence. Antipromoters, on the other hand, are "pronouncedly negative", but also have influence.

The trick is to identify the superpromoters among your colleagues and encourage the spreading of their confidence. They're the people who proudly talk about your charity's work at social gatherings. Bring these enthusiasts under your managerial wing and watch as their positivity spreads.

Emma De Vita is books editor of Management Today

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