Book review: Zilch

Emma de Vita reviews the new book by Nancy Lublin

Off the shelf
Off the shelf

How to Get More for Less in Business is the subtitle of Nancy Lublin's book - and music to most managers' ears.

Lublin, the chief executive of the US youth volunteering organisation Do Something, explains how to accomplish great things with zilch, or close to it.

Zilch, by Nancy LublinThe first chapter, called Do More with Less Cash to Throw at People, is highly relevant. "Salary doesn't equal great performance or stellar productivity," writes Lublin. "Show me 10 people who truly love what they're doing and I'd bet that they outwork, out-innovate and outperform 10 other people who are paid twice as much but lack this love and understanding."

Through necessity, most charities understand that factors other than money motivate their staff - they must lure employees to jobs imbued with meaning and fulfilment. That's good news because you are already in the right mindset, but in case you need reminding, here are some of the main things you can do: include every level of the company in the pursuit of your purpose; create a physical work environment that stimulates your people; never underestimate the importance of fun; and remember that accomplishing goals feels pricelessly good.

Emma De Vita is books editor of Management Today

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