Book review: How

Emma De Vita reviews the new book by Dov Seidman

How, by Dov Seidman
How, by Dov Seidman

This book is aimed at managers and leaders who want a wider perspective on things. The consultant Dov Seidman argues that, in our hyper-connected world, the way you do things matters more than ever.

Why? Because the internet has brought a previously unknown degree of transparency. You want to find out the green credentials of an organisation? Want to find out if a company has been covering something up? You start a search online. This means that leaders must be authentically and openly communicative.

In fact, Seidman provides a detailed picture of the qualities a leader should have and how they should behave. To begin with, you must have a vision for the future that spurs you on to achievement. You must seize authority and jump at every chance for further responsibility. You must be able to make stuff happen by planning and implementing your ideas.

This is just the start. Next, you must be sure to confront complexity and ambiguity, be charismatic, inspire, be principled and be rigorous about the truth. More? Be passionate and optimistic, and aim to do things that are significant in effect. Not a very tall order, is it?

Emma De Vita is books editor of Management Today

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