Boxing clever

A homelessness charity will unveil a poster campaign today designed to capitalise on the media coverage of David Blaine's latest stunt. The Depaul Trust, which offers mentoring and interview skills to homeless people, will run the poster campaign at Tube stations including London Bridge station, not far from where Blaine hopes to survive in a box for 44 days without food. The charity wants to draw attention to the comparative circumstances of London's homeless. Blaine is expected to receive around £5m from media rights, but isn't thought to be donating any of this to charity. Since the stunt began nearly three weeks ago, onlookers have attacked the box with eggs and golf balls. "It's not easy living in a box when the abuse starts," said Dave Redfern, the Trust's director of fundraising. "But Blaine is protected by security guards.

Young people on the streets face a far more terrifying ordeal." Sites were donated by media agencies through negotiation with the charity's media partner, Publicis, which also designed the poster. The Trust first used the poster on an ad-van when Blaine entered his box, which elicited a £4,000 donation from a passer-by.

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