Breast Cancer Campaign phone call 'broke code'

The Fundraising Standards Board has referred a complaint about a fundraising call made on behalf of Breast Cancer Campaign to the Information Commissioner's Office because of concerns that data protection laws were broken.

The FRSB said a call made by the agency Insight CCI on behalf of the charity breached two parts of the Institute of Fundraising's Code of Fundraising Practice.

The complainant said their telephone number, registered with the Telephone Preference Service, had been used unlawfully for marketing purposes. They was contacted by Insight CCI in November after it bought the details from a list broker called PDV Ltd.

Danielle Atkinson, assistant director of public fundraising at Breast Cancer Campaign, said the charity was sorry for what had happened.

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