British Council appoints Andrew Horton to new role of digital director

The cultural organisation said the Time executive would bring 'substantial' digital experience to the post

Andrew Horton
Andrew Horton

The British Council has appointed Andrew Horton as director digital, partnerships and innovation.

Horton, who will join the organisation in March in the newly created position, will report directly to the British Council’s chief executive, Sir Ciarán Devane, and sit on the executive board. His job brings together the partnership, sponsorship and digital teams at the cultural and educational organisation.

He will have overall responsibility for the strategic direction of the British Council’s partnerships globally as well as the development of new digital products across the entire organisation. 

"Andrew will work closely with the Strategic Business Units of English and Exams, Education and Society and Arts," a spokesman told Third Sector.

"He will also have responsibility for leading cross-divisional innovation and building the partnerships and programmes that will enable the British Council to secure and sustain increased global impact."

Previously director for content and brand licensing at Time Inc. (UK), Horton was also a non-executive board member for NLA Media Access, the content and database business representing 4,380 properties to 9,700 clients and the Publishers Licensing Society, a not-for-profit organisation owned by three media trade associations.

Describing the British Council as a "unique organisation", Horton said: "Its ability to build trust and create opportunities around the world has never been needed more, and I look forward to working with my colleagues and team to accelerating its contribution."

One of Horton's immediate priorities will be to identify the critical contribution that his teams will make to the organisation’s corporate plan, which will be published in April and was created after the government's spending review last autumn.

Sir Ciarán Devane said Horton would bring substantial experience of developing new digital products to the British Council.

"Andrew has a strong commercial background in digital and media, both in UK and international markets," he said

"He brings substantial knowledge and experience in developing and launching new products in the digital space, and in developing large-scale strategic partnerships, all of which will play a significant role in driving innovation and change here."

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