Business Charity Awards 2015: Charity Partnership (Financial and Professional) - Lloyds Banking Group with the Alzheimer's Society and Alzheimer Scotland

For an outstanding partnership between companies providing financial or professional services and a UK charity

Members of staff got involved in a number of challenges, such as trekking in the Sahara
Members of staff got involved in a number of challenges, such as trekking in the Sahara

What was the partnership?

Staff from Lloyds Banking Group selected the Alzheimer's Society and Alzheimer Scotland as the company's charity partners for 2013 and 2014. It aimed to raise £2m over two years and provide training for 9,000 carers supporting people with dementia.

What did it do?

The bank formed a charity of the year steering group, comprising senior leaders, to drive the initiative forward. It also appointed more than 1,000 charity champions to encourage staff across the company to get involved in the partnership. About 30,000 staff were trained in how to deliver dementia-friendly financial services. Lloyds Banking Group also led on the development of a Dementia-Friendly Financial Services Charter to help banks respond to the needs of customers with dementia, and of their carers. A budget of £250,000 a year was allocated to invest in campaigning and fundraising resources.

Why did it win?

More than 85,000 staff got involved in the partnership, taking part in activities that ranged from baking cakes to trekking in the Sahara and climbing Ben Nevis. Collectively, staff volunteered 79,648 hours of their time and the partnership raised £6.5m – more than three times its original target. The partnership helped to create more than 8,700 Dementia Friends – people who support those living with dementia or who help to raise awareness of the condition. More than 200,000 dementia guides were distributed.

What did the judges say?

Lindsey Crompton, head of community at Tesco, said: "Lloyds did a great job of bringing to life a partnership with a charity that might not be an obvious choice."


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