Business Charity Awards - Charity Partnership, Media & Entertainment: Pearson with Kiva

For an outstanding partnership between a company in the media and entertainment sectors and a UK charity

The partnership lent to people in need
The partnership lent to people in need

What is the partnership?

In May 2015, the publishing and education company Pearson launched a two-year partnership with Kiva, an online platform that supports users to fund loans for those in need, all over the world. The partnership was established to provide a global opportunity for 35,000 employees to get involved in social impact for the first time.

What did the company do?

All 35,000 Pearson employees received a $25 (£19.49) Kiva code to lend to someone in need, with Pearson committing $1m (£779,600) to the initiative. Two hundred Pearson employees became Kiva Ambassadors, educating staff across the company about how easy it is to give through Kiva.

Specific promotions included a focus on loans to support girls and women, one of Pearson’s social impact priorities. Thirteen senior executives wrote their own Kiva stories about who they gave to and why, inspiring more than 200 employees to tell their personal impact stories. ?

Why did it win?

Pearson staff have loaned $1.3m (£1,013,740) to more than 31,000 borrowers in 78 countries, with 40 per cent of employees participating in the initiative. Pearson is ranked as the number two company on the Kiva platform, with the most loans and the highest number of new users.

What did the judges say?

"The way Pearson has attempted to integrate social investment as a business objective and align it with the company's work really spoke to me," said Paul Afshar, director of corporate affairs and social responsibility at FleishmanHillard Fishburn. "The partnership with Kiva offered an innovative approach to employee giving."

Finalists

Sony Interactive Entertainment with the Prince’s Trust

Turner (CNN, Cartoon Network, TCM) with ActionAid

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