What is the partnership?
Yorkshire Water linked with WaterAid’s 20 Towns project to create Big Wish for Ethiopia, a campaign to deliver safe water, sanitation and hygiene education to those less fortunate, while educating customers on the challenges faced by millions.
What did the company do?
Yorkshire Water’s Save A Little, Save A Lot water conservation campaign was adapted to provide a 10p donation to WaterAid for every water-saving pack ordered, raising £7,100. The company also donates to WaterAid when customers change their payment method to direct debit, an initiative that has raised £11,277.
Yorkshire Water has provided direct support to the 20 Towns project, set up to bring safe water and sanitation to 20 towns in Ethiopia for the first time, including bringing two Ethiopian engineers to Yorkshire to learn about up-to-date technology.
Working in partnership with Leeds University, Yorkshire Water has produced risk assessments for four towns in Ethiopia, which will educate stakeholders on the importance of safe and legal disposal of faecal sludge. The company’s staff have donated about 675 volunteer hours a year, a cost equivalent of about £14,000.
Why did it win?
Yorkshire Water smashed its fundraising target, raising £605,789 in two and a half years. It has saved WaterAid about £100,000 through effective procurement and delivered 188 youth engagement events to schools and youth groups. The company aims to raise a total of £1m by 2019 and deliver 600 youth engagement events by 2020.
What did the judges say?
"This partnership shows a good alignment between two organisations, where clear avenues of support have been identified to deliver true impact in Ethiopia," said Julie Milnes, head of corporate partnership at British Red Cross.