Business partner: Santander and Marie Curie Cancer Care

The bank assisted the charity for people with terminal illnesses

Santander and Marie Curie Cancer Care
Santander and Marie Curie Cancer Care

The most lucrative charity of the year partnerships seem to be with either banks or supermarkets, which is perhaps reflective of the British economy.

Santander is a case in point. The Spanish bank began running charity of the year partnerships in 2008, but has since experienced pronounced fundraising growth. This defies recent research, including the UK Giving 2012 report, which found a 20 per cent fall in giving as a whole.

The bank's first partner, the Great Ormond Street Children's Hospital Charity, raised £140,000. By 2011, £600,000 was raised for the Alzheimer's Society. In 2012, the fundraising total - for Marie Curie Cancer Care - reached £900,000.

"We've had a lot of backing at the top level," says Jonathan Elliott, community manager at Santander. "We've been tasked with growing the community and staff engagement programmes, and have had real support from our senior leadership."

In 2012, Santander also launched two flagship events: It's a Knockout tournaments, based on the 1970s TV programme, and a flame relay, inspired by the Olympic torch relay. These initiatives raised £60,000 each. Counter campaigns raised £90,000 from Santander customers.

Experienced charity partners, such as Marie Curie, have also refined the way they work with businesses to maximise fundraising potential.

"We assign a dedicated person to manage the partnership, our regional teams support their fundraising activities and we invite our nurses to talk to staff and demonstrate what the money will fund," says Arun Sharma, head of corporate and commercial fundraising.

Mathew Little recommends

Marie Curie Cancer Care

Read more

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +

Latest Jobs

RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners

Markel

Expert Hub

Insurance advice from Markel

Cyber and data security - how prepared is your charity?

With a 35 per cent rise in instances of data breaches in Q2 and Q3 last year, charities must take cyber security seriously

Third Sector Logo

Get our bulletins. Read more articles. Join a growing community of Third Sector professionals

Register now