Cancer Research UK unveils digital 'do' button

The button leads to a micro-site, #ActNowForResearch, which generates a random action the user can carry out to support the charity

CRUK 'do' button
CRUK 'do' button

Cancer Research UK has unveiled a digital ‘do’ button designed to encourage social media users not just to ‘like’ or ‘tweet’ something, but to take action.

The button, launched today as part of the charity’s awareness-raising campaign about the importance of research in beating cancer, appears alongside other social media icons on websites and blogs.

When pressed, it leads to a micro-site, #ActNowForResearch, which generates a random action the user can carry out to support CRUK.

Suggested actions range from the traditional, such as donating clothes to a CRUK shop or signing up to Race for Life, to the more unusual, including uploading a selfie with #ActNowForResearch written across your forehead or donating a pound for every cat picture you email in a week.

Users are encouraged to share the action across social media to inspire others to visit the site.

Natasha Hill, brand director at CRUK, said: "We’re really excited to be the world’s first charity to create a ‘do’ button. Although #ActNowForResearch is designed to be fun by creating actions that might be a bit out of the ordinary, it has a serious message at its heart – that collectively we can all take action that will help CRUK beat cancer sooner."

The button can be uploaded to websites through the open-source blogging tool WordPress.

Jenna Pudelek

Jenna Pudelek recommends

Cancer Research UK

Read more

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus