Cancer Research UK has come up with a new take on the charity wristband craze - a charity ring dubbed The Pinkie.
Available in three sizes, the pink ring will raise awareness of breast cancer in the run-up to October's breast cancer awareness month and is intended to replace the pink breast cancer ribbon.
A spokeswoman said the ring was an attempt to create something desirable and different from the wristbands that have saturated the market.
The Pinkie, which is engraved with the words All Women Together, comes in packs of three to encourage sharing among friends. Celebrities supporting the campaign include Meera Syal, Jenny Frost, Fay Ripley and Christine Hamilton. Celebrity wax figures at Madame Tussauds, such as Britney Spears, Naomi Campbell and Barbara Windsor, will also be adorned with pinkies.
The rings will be available at all CRUK shops and Race for Life events for a suggested donation of £1. The charity is confident that it will raise more than £200,000 for research.