Care International in networking tie-up

Overseas development charity Care International UK has teamed up with networking website CitySocialising to help recruit young professionals to its outdoor fundraising events.

CitySocialising organises members’ events in London, such as pub lunches, curry nights, tango lessons, and film and theatre trips. A team from Care will attend a series of these informal events, where they will explain to members how to take part in CARE challenge events.

Helen Stoddart, communications executive at Care International, said the idea of a partnership with CitySocialising occurred to her because she had been a member of networking site for more than a year.

“It’s another way of helping people to get on board,” she said. “More than half our existing participants work in London or the south east, and two-thirds of them regularly use networking websites such as Facebook or MySpace. January and February are key recruitment months for us, because people make their New Year resolutions and want to get fit.”

CitySocialising was launched in January 2005 with start-up funding from The Prince’s Trust. It has 13,000 members.

The website’s homepage says: “We’re NOT a dating site or service!” However, it carries a photo of one of its latest recruits, 25-year-old Ashish, who describes himself as a “cute, sweet, funny, little north Londoner”.

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