CAREERS: WORTH A LOOK ..

BRIDGET CLULEY, founder of Bridget Cluley Associates

Developments in UK fundraising over the past 20 years have placed community fundraising down the pecking order of income streams. This high resource method of fundraising, including the inherent challenges of working with volunteers, has been seen at times as old-fashioned and cumbersome.

Community Fundraising - The effective use of volunteer networks serves to bring fundraising through volunteers back as a key player in fundraising strategies.

In the opening chapters, editor Harry Brown outlines the background to community fundraising and how volunteers can bring added value to organisations - not only financially but through networks and influence. The rest of the book is written by contributors experienced in aspects of community fundraising and shows how to create and manage strategies where volunteers and staff work together in partnership.

Relevant case histories, drawn from all types of organisations of all sizes, form part of each chapter. Some show the practicalities of working with individual volunteers and others demonstrate how volunteers can develop and achieve great benefits for their organisation.

This book is a must for anyone contemplating developing community fundraising for their cause.

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