This four-parter starting tonight on Channel 4 and involving World Vision has eight British millionaires spending three weeks in a Ugandan village to develop innovative solutions that change lives. I doubt that better terms of trade, cancelling debt, controlling small-arms sales or greater taxation of millionaires to fund aid will be high on their list. And guess what the show discovers: most Ugandans in poverty actually need more money, which our Brits have in spades but are reluctant to give away.
Drama may contain the kind of urban music that sends adults fleeing for earplugs, but it is also "the world's first viewer-led interactive, multi-platform television show" (in other words, kids vote to decide cliff-hanger plot twists). The second series starts this week on Channel 4, E4, MTV One and MySpace. NSPCC sponsorship means storylines such as bullying, drugs and sex help to promote ChildLine's 0800 1111 service.
A guide to good practice in grant making for individuals in need and a website to encourage more effective grant applications have been launched as part of the new charity coalition Benevolence Today. These reflect the desire of 200-plus benevolent fund charities linked to occupations to reach more people who might otherwise lose out through lack of information. More at benevolencetoday.org.
One Planet - Climate Porn
Tomorrow, the BBC World Service takes to task green charities and others for indulging in horror stories of impending crisis when studies suggest a negative perspective turns potential supporters off.
The Blame Game
A free lunchtime panel discussion hosted by the Overseas Development Institute on 24 September about the mutually dependent yet frequently vexed relationship between the media and humanitarian agencies. Advance registration required at: http://apps.odi.org.uk/events.
For influence, get thee to the seaside from 23 to 27 September in Bournemouth. Talking of which, the Blair Foundation has yet to launch, but for a laugh: www.blair-foundation.co.uk.
- Contact Nick Cater at firstname.lastname@example.org.