The TV presenter Cilla Black is supporting a campaign that encourages people to donate unwanted CDs, books and DVDs to British Heart Foundation shops. The Big Entertainment appeal aims to attract a million donations in May. Black said: "I loved taking a trip down memory lane and sharing some of my treasures with BHF Shops. From The Beatles and Cliff Richard to Jackie Collins, I'd like to encourage people to delve into their collections and donate."
The singer Jessie J and the England footballer Theo Walcott are endorsing Column Idol 2011, a competition for aspiring journalists run by the Media Trust in conjunction with The Sun. The winner of the competition, which is open to 18 to 25-year-olds, will have a column published in the newspaper.
The TV presenter Angela Rippon is promoting a new dementia care facility for retired seafarers that will be opened officially in July. The Royal Alfred Seafarers' Society centre near Banstead, Surrey, will offer facilities for up to 36 residents. Rippon's mother suffered from dementia and her father served in the Royal Marines. "I hope to raise the profile of the condition and the specialist care required to support sufferers," she said.
The co-host of the BBC 1Xtra Breakfast Show, Gemma Cairney, is supporting Dress Loud Day in aid of the Mary Hare School for deaf children in Newbury, Berkshire. Children at the school celebrate deaf awareness week, which runs until 6 May, by "dressing loud" to raise funds. People are invited to wear bright clothes and donate £1.
The actor Hugh Jackman is backing Live Below the Line, a campaign supported by the poverty charity Positive Women. It asks people to spend no more than £1 a day on food for five days this week to raise awareness of the 1.4bn people who live on this amount every day. "This is an incredible campaign that gives us the chance to understand the realities of extreme poverty," said Jackman.