George Kidd was relatively unknown in the charity sector before becoming chair in December of the working group on the implementation of the new Fundraising Preference Service. But he now occupies a role which has the potential to fundamentally change the way charities raise money.
Kidd will be discussing the scope of the new service and its possible implications as part of a panel debate taking place on Tuesday afternoon.
Over the past few months, Kidd, who is chair of the Direct Marketing Commission and chief executive of the Online Dating Association, have been leading a group of professionals, mostly from charities, who by the early summer will have to come up with a plan for how the FPS should operate.
The creating of the FPS was proposed by Sir Stuart Etherington in his review of fundraising self-regulation last autumn. Etherington suggested that it should allow members of the public to opt out easily of all fundraising communications. However, this proposal has proved particularly unpopular with some in the fundraising community who fear it could lead to a dramatic fall in donations.
They have called for the service to be watered down and for members of the public to have the right to block communications from charities that they consider an annoyance. However, the working group on the FPS appears to have ruled out this suggestion.
Kidd will speak alongside Stephen Dunmore, interim chief executive of the Fundraising Regulator, and Helen McEachern, director of fundraising at ActionAid UK.
This session will provide delegates with the chance to hear the latest thinking about how the new regulatory regime will operate and to pose their own questions to the people in charge.