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Breast Cancer Care updates pink ribbon logo
By Hannah Jordan, Third Sector Online, 2 May 2008
Breast Cancer Care has unveiled a new brand identity in a bid to differentiate it from other breast cancer charities, boost its fundraising and build awareness of its work.
The charity, which supports people affected by breast cancer, felt that its existing pink ribbon logo had become a generic symbol for breast cancer awareness rather than representing Breast Cancer Care. The new logo is based on the charity’s old pink ribbon symbol, but the ribbon is instead separated into...
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