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Study will look at donor motivation
By Hannah Jordan, Third Sector, 7 May 2008
Remember a Charity has commissioned a study into what makes people decide whether or not to leave legacies.
The survey, which will be conducted by market research company TNS, will focus on family behaviour, public confidence in charities and the extent to which a lack of understanding of the practicalities of leaving a legacy acts as a barrier. Remember a Charity will use the findings, expected in July,...
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