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Report opens debate on value of specific charity legacy appeals
By Hannah Jordan, Third Sector, 7 May 2008
Charities should consider including legacy information in all their general communications instead of investing in specific legacy fundraising appeals, according to a new report.
Andrew Papworth, a marketing consultant and author, reached this conclusion after analysing 23 charity legacy appeals in magazines and newspapers in 2007. But the conclusion, published in a report called Will It Work?, were challenged by two legacy experts, Richard Radcliffe and Paul Farthing, who argued that specific appeals do...
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