Charities chosen to benefit from £1m footballers' fund

Bowel cancer charity the Bobby Moore Fund for Cancer Research UK and children's charities the Association of Children's Hospices and WellChild will be among the recipients of at least £1m donated by England footballers.

The players have pledged to donate their international match fees earned in the run up to the 2010 World Cup to a charitable trust account called the Team England Footballers’ Charity.

The Bobby Moore Fund and the Professional Footballers Association Charity Initiatives will receive funding for the full three years leading up to the tournament, while WellChild and ACH will each receive funding for eighteen months each, starting with ACH.

The charities were chosen by a players’ vote during the recent international get-together. The shortlist was drawn up by the sports management company that manages the England players' commercial affairs. A spokeswoman said ACH and WellChild had been chosen from a shortlist of 30 children’s charities that was drawn up in accordance with the players’ desire to help children.

The final sum raised is likely to be far in excess of the £1m raised by the match fees because the players are also intending to use their profiles to help with the charities’ fundraising activities.

England captain John Terry said: "Each player in the England squad works in some way with local or national charities but as a team we decided to use our role as England footballers to not only contribute money and our time but to also help raise awareness of particular issues."

Julian Hall, head of fundraising at ACH, described the collaboration with the footballers as “an incredible opportunity” to raise the charity’s profile. “We are going to do very well out of it,” he said.

Every member of England’s 23-man squad is paid in the region of £1,500 for each match. The players have amassed £100,000 since deciding in February to give up their match fees, but it has taken until now for the trust to be set up at the Charities Aid Foundation.

Earlier this month the Premier League launched a "Places for Players" scheme, which offers charities the assistance of Premiership players to front up their fundraising campaigns.

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