Charities & Digital Media
Expert advice, commentary, case studies and tips on how charities can use digital media to campaign for change and communicate with supporters, including web sites, social media and mobile communications.
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The RNLI's bold move to opt-in-only communications has generated positive results
With traditional fundraising channels facing big challenges, is digital about to take over? Susannah Birkwood reports on the emerging trends
Plus: The jury is still out on the value of contactless donations
Plus: CRM is moving with the times
With people carrying less cash in their pockets, contactless payments will become more important for the sector, writes our columnist
Alicia Robinson and Temina Milovanovic from Wateraid discuss the creation and execution of the award-winning campaign
The new media platform marries a video display with a coin operated changing room locker to create a micro donation opportunity for charities
Data analysis does not have to be the preserve of organisations with the biggest resources, argues Gabrielle de Wardener, culture & CSR director of EMEA at Aimia
Details of pay, fundraising, campaigning and reserves should all be on your website, she argues
The head of charities at the technology company Ve explains how charities can make the giving experience seamless
Charities can save themselves a lot of money and improve their marketing by making sure their data is up to date and accurate, says Chris Turner
Are charity users of the firm's AdWords for non-profits service making the most of the system and using the right keywords? Susannah Birkwood reports
Plus: the charities 'throwing money at the problem' of social media
Plus: the rise of the vlogger, and a new guide to communicating across multiple locations
The government was once criticised for its delayed, cancelled and compromised IT projects, but recently there have been some good examples that charities could learn from, says the charity IT expert
Charities naturally want to keep their fundraising ideas to themselves, but when a slogan or a concept goes viral, enforcement can be hard. Annette Rawstrone reports
Online giving is tipped to become the most popular way of donating, but the sector often fails to optimise the donor experience. Susannah Birkwood reports
Cancer Research UK did not start the social media craze of sharing photos of faces without make-up, but it responded fast and made the most of it, as Susannah Birkwood found out
Our communications expert is also impressed by the Canal & River Trust's Campaign for Real Time, based on listening to real people's stories
Addenbrooke's Charitable Trust (ACT) Cambridge, Cambridgeshire
Director of Income Generation & Marketing
Kirkwood Hospice Kirklees, West Yorkshire
Head of Volunteering & Participation Operations
National Trust Swindon, Wiltshire
Regional Area Manager - Fundraising Operations
RSPB Fundraising Direct Hampshire
Trusts & Foundations Manager (part-time)
Brandon Trust Patchway, Bristol
Charities have nothing to lose from trialling gaming techniques on top of their existing fundraising strategies, writes our columnist
Only charities that thoroughly understand their audiences can succeed in an age in which individuals ignore communications and actively opt out of them, writes our columnist
Charlotte Beckett, head of digital at Four Communications, offers advice on making your charity stand out in just 140 characters
Charlotte Beckett, head of digital at Four Communications, on how to best use online networking.
Charlotte Beckett, head of digital at Four Communications, looks at the common theme of her series of columns on online communications
Charlotte Beckett, head of digital at Four Communications, looks at how charities can use Facebook
Charlotte Beckett, head of digital at The Good Agency, looks at how charities can use wireless communications technology
Charlotte Beckett, head of digital at The Good Agency, looks at how charities can use Google+ to their advantage
Charlotte Beckett, head of digital at The Good Agency, looks at how charities can use Pinterest to their advantage
Charlotte Beckett, head of digital at The Good Agency, looks at how charities can use Twitter's video app to their advantage
Charlotte Beckett, head of digital at the Good Agency, gives her tips on how charities can use the app to their benefit
Charlotte Beckett, head of digital at Four Communications, on why evaluating data can show how social media fits into the bigger picture of donor engagement
Charlotte Beckett, head of digital at Four Communications, looks at how charities can use campaigns which span both social media and the real world
Fundraisers can encourage larger donations by giving more thought to the numbers they use, writes the consumer behaviour specialist
It may be the latest fundraising craze but contactless donations are unlikely to bring about truly committed givers, writes the consumer behaviour specialist
Good practice, case studies, expert advice and tips on digital fundraising, including web sites, e-commerce, social media and mobile fundraising.
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