Charities & Digital Media

Expert advice, commentary, case studies and tips on how charities can use digital media to campaign for change and communicate with supporters, including web sites, social media and mobile communications.

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Digital Media Advice & Good Practice

The future of fundraising (Part I): The day of digital has come

The future of fundraising (Part I): The day of digital has come

With traditional fundraising channels facing big challenges, is digital about to take over? Susannah Birkwood reports on the emerging trends

The future of fundraising (Part II): How eBay has changed the game for charitable retail

The future of fundraising (Part II): How eBay has changed the game for charitable retail

Plus: The jury is still out on the value of contactless donations

Kirsty Marrins: Tap to give is a trend charities can't ignore

Kirsty Marrins: Tap to give is a trend charities can't ignore

With people carrying less cash in their pockets, contactless payments will become more important for the sector, writes our columnist

Video: How Wateraid created To Be A Girl

Video: How Wateraid created To Be A Girl

Alicia Robinson and Temina Milovanovic from Wateraid discuss the creation and execution of the award-winning campaign

Proximity targeting 'Hope Locker' growth after 'encouraging' trial with Wateraid

Proximity targeting 'Hope Locker' growth after 'encouraging' trial with Wateraid

The new media platform marries a video display with a coin operated changing room locker to create a micro donation opportunity for charities

Six steps charities can follow to master data to boost funding

Six steps charities can follow to master data to boost funding

Data analysis does not have to be the preserve of organisations with the biggest resources, argues Gabrielle de Wardener, culture & CSR director of EMEA at Aimia

Transparency means not being defensive, says Kate Sayer

Transparency means not being defensive, says Kate Sayer

Details of pay, fundraising, campaigning and reserves should all be on your website, she argues

Neil Pauksztello: How to turn first-time visitors into long-term donors

Neil Pauksztello: How to turn first-time visitors into long-term donors

The head of charities at the technology company Ve explains how charities can make the giving experience seamless

Dealing with the menace of dirty data

Dealing with the menace of dirty data

Charities can save themselves a lot of money and improve their marketing by making sure their data is up to date and accurate, says Chris Turner

The right words are key to Google's grants system

The right words are key to Google's grants system

Are charity users of the firm's AdWords for non-profits service making the most of the system and using the right keywords? Susannah Birkwood reports

Communications update: Vicky Browning on the campaign giving smartphones to Ebola survivors

Communications update: Vicky Browning on the campaign giving smartphones to Ebola survivors

Plus: the charities 'throwing money at the problem' of social media

Communications update: Vicky Browning on the British Heart Foundation's personalisation drive

Communications update: Vicky Browning on the British Heart Foundation's personalisation drive

Plus: the rise of the vlogger, and a new guide to communicating across multiple locations

John Simcock: How to stop your technology projects going wrong

John Simcock: How to stop your technology projects going wrong

The government was once criticised for its delayed, cancelled and compromised IT projects, but recently there have been some good examples that charities could learn from, says the charity IT expert

Analysis: You can protect a name - but not the idea itself

Analysis: You can protect a name - but not the idea itself

Charities naturally want to keep their fundraising ideas to themselves, but when a slogan or a concept goes viral, enforcement can be hard. Annette Rawstrone reports

Charities will soon live or die by the user experience

Charities will soon live or die by the user experience

Online giving is tipped to become the most popular way of donating, but the sector often fails to optimise the donor experience. Susannah Birkwood reports

The lessons that CRUK learned from nomakeupselfies

The lessons that CRUK learned from nomakeupselfies

Cancer Research UK did not start the social media craze of sharing photos of faces without make-up, but it responded fast and made the most of it, as Susannah Birkwood found out

Vicky Browning on two campaigns that pack an emotional punch

Vicky Browning on two campaigns that pack an emotional punch

Our communications expert is also impressed by the Canal & River Trust's Campaign for Real Time, based on listening to real people's stories

Site Visit: Lifelites

Site Visit: Lifelites

The charity that provides specialist technology for children in hospices wanted a bright, colourful website that would attract new supporters

Fundraising websites - playing the online percentages

Fundraising websites - playing the online percentages

The death of Stephen Sutton focused attention on the fees charged by the online donation site JustGiving. Susannah Birkwood reports on the business models of the company and its competitors

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Focus On...

Charlotte Beckett: Playing with purpose

Charlotte Beckett: Playing with purpose

Charities have nothing to lose from trialling gaming techniques on top of their existing fundraising strategies, writes our columnist

Charlotte Beckett: It's time to ditch the stereotypes

Charlotte Beckett: It's time to ditch the stereotypes

Only charities that thoroughly understand their audiences can succeed in an age in which individuals ignore communications and actively opt out of them, writes our columnist

Focus on ... Twitter

Focus on ... Twitter

Charlotte Beckett, head of digital at Four Communications, offers advice on making your charity stand out in just 140 characters

Focus on ... LinkedIn

Focus on ... LinkedIn

Charlotte Beckett, head of digital at Four Communications, on how to best use online networking.

Focus on ... Storytelling on social media

Focus on ... Storytelling on social media

Charlotte Beckett, head of digital at Four Communications, looks at the common theme of her series of columns on online communications

Focus on: Facebook

Focus on: Facebook

Charlotte Beckett, head of digital at Four Communications, looks at how charities can use Facebook

Focus on: Near-field communications

Focus on: Near-field communications

Charlotte Beckett, head of digital at The Good Agency, looks at how charities can use wireless communications technology

Focus on: Google+

Focus on: Google+

Charlotte Beckett, head of digital at The Good Agency, looks at how charities can use Google+ to their advantage

Focus on: Pinterest

Focus on: Pinterest

Charlotte Beckett, head of digital at The Good Agency, looks at how charities can use Pinterest to their advantage

Focus on: Vine

Focus on: Vine

Charlotte Beckett, head of digital at The Good Agency, looks at how charities can use Twitter's video app to their advantage

Focus on: Instagram

Focus on: Instagram

Charlotte Beckett, head of digital at the Good Agency, gives her tips on how charities can use the app to their benefit

Focus on ... Measuring social media

Focus on ... Measuring social media

Charlotte Beckett, head of digital at Four Communications, on why evaluating data can show how social media fits into the bigger picture of donor engagement

Focus on ... Transmedia storytelling

Focus on ... Transmedia storytelling

Charlotte Beckett, head of digital at Four Communications, looks at how charities can use campaigns which span both social media and the real world

Charlotte Beckett: How emotions beat logic when it comes to raising money

Charlotte Beckett: How emotions beat logic when it comes to raising money

Fundraisers can encourage larger donations by giving more thought to the numbers they use, writes the consumer behaviour specialist

Charlotte Beckett: Contactless connections - how we pay distances us from what we feel

Charlotte Beckett: Contactless connections - how we pay distances us from what we feel

It may be the latest fundraising craze but contactless donations are unlikely to bring about truly committed givers, writes the consumer behaviour specialist

Digital Fundraising

Digital fundraising

Good practice, case studies, expert advice and tips on digital fundraising, including web sites, e-commerce, social media and mobile fundraising.

 

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