Charities mention payment by cheque more than any other method

Study by consultant Andrew Papworth shows they are mentioned more in charity fundraising adverts than cards or donations by text

Cheques are to be abolished
Cheques are to be abolished

Cheques are the most commonly suggested way of making one-off gifts in charity fundraising appeals, according to a new report.

The Tick Box Report 2011, written by marketing consultant Andrew Papworth, analysed 185 charity adverts, including press advertisements and inserts, from 93 charities and not-for-profit organisations in 2010/11.

It found that of the items studied that asked for one-off donations, 90 per cent said they accepted cheques. The second most frequently mentioned method was debit or credit card, which was found in 74 per cent of the adverts.

Only 6 per cent mentioned they accepted donations by text message. The Payments Council has proposed phasing out cheques by October 2018.

"If banks carry out their threat to abolish cheques, charities will need to have developed other means of payment and familiarised donors with them," the report says.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus