In return for raising £1,500 each for the campaign, the winning models will be invited on a three-day trip to two “luxury locations”, where they will work with leading stylists and photographers.
The winners will also take part in short movies directed by leading UK film directors, and model clothes by leading fashion designers.
At the end of the three days, the models will receive a “professional promotion folder” of their work worth £10,000.
The photos will appear on the Male Cancer Awareness Campaign website for a year and the winners will also take part in the Bum Girls calendar.
A spokesman for the Male Cancer Awareness Campaign said that the idea behind the concept was to “ride the wave” of the James Bond film franchise.
“Every guy loves James Bond – we’re offering wannabe models a fantastic portfolio and giving them exposure.”