Charity shop offers 'pay what you want' scheme

Wiltshire Sue Ryder Care shop asks customers to pay what they think items are worth

Shoppers at a Sue Ryder Care charity shop in Wiltshire will be able to pay what they like for goods on offer this week.

From today, all products donated to the charity's store in Melksham will be displayed with no price tag. Customers will be asked to pay what they think the products are worth. However, nothing will be available for free.

The scheme aims to increase custom to the shop, which has recently seen falls in trade and donations.

A spokeswoman for the charity said the idea was developed after a theatre and restaurant in the town ran a similar scheme. She said there were no plans to expand the scheme to any of the charity's other shops.

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