Charity websites do not make best use of technology, says report

Analysis by consultancy says fundraising and campaigning opportunities are missed

Charity websites are poor campaigning tools and often fail to use the most effective web technologies, according to a new report.

Communications consultancy Precedent carried out an assessment of websites operated by 60 charities with annual incomes ranging from about £100,000 to more than £10m. It found the sites often lacked basic information about the charity and appeared to have little overall strategy.

The report says many websites are difficult to navigate, do not make best use of web technology and are not effective at asking for donations.

They are also inconsistent in their overall message, do not engage specific types of user and do not make important information such as annual reports and staff directories available, it says.

"It would appear that while charity sites are capable of meeting the basic demands of web build, they are failing to develop websites with the strategic impetus to campaign," the report says. "This failure, as social and technical trends continue to change, can only hurt charities in the long run."

 

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