Child welfare is top concern of donors, survey finds

Alcohol and disability issues are the 'hardest causes to market'

Child-related issues
Child-related issues

Child welfare is the cause area that tops the concerns of potential donors to charity, according to a survey by the research consultancy nfpSynergy.

The poll of 1,017 people, conducted in September, revealed that five of the 10 issues of greatest concern to the public related to children, with child sexual exploitation topping the list.

Issues relating to overseas development and the impact of war also featured among the top 10 concerns.

People surveyed were asked to rate their level of concern for a list of 60 subjects in a number of areas: animal welfare; children and young people; overseas aid and development; environment, conservation and climate change; social problems; and disability, sensory impairment and health.

The poll found respondents were least concerned about issues relating to sensory impairment and disability, or the adverse effects of alcohol. The impact of binge drinking on health provoked the least concern of all issues.

Joe Saxton, the co-founder of nfpSynergy, said charities working in these areas might need to market their causes "even harder and more imaginatively" to get their messages across.

Kate Youde recommends

nfpSynergy

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