Children's charity targets ‘hard to reach' volunteers with DVD

Barnardo's has launched a new DVD that aims to encourage 16 to 25-year-olds to volunteer.

No Limits is specifically targeted at groups that are considered ‘hard to reach’, including those from minority communities, unemployed young people and those with disabilities.

“There is a distinct lack of young people who volunteer,” said a spokeswoman for Barnardo’s. “This may be because it is not seen as the ‘cool’ thing to do.”

The young people on the DVD discuss how they benefit from volunteering. Volunteers featured include a former drug user and a person with Down’s Syndrome.

“The DVD also targets young people who may feel they can’t volunteer because they are facing barriers such as disability,” the spokeswoman said.

The 27-minute full-length version of the film will be shown on the Community Channel. A shorter, 3-minute version is available on the Barnardo’s website. The charity is also making the short version available to other organisations that work with the target audience for use on their websites or at conferences. Several charities, including Mencap, have already requested a copy.

No Limits was funded by the Department for Education and Skills and produced by the Media Trust.

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