Children's Society is sorry for 'ask' of £100,000

The Children's Society has apologised after some people were wrongly sent fundraising letters asking them to donate £100,000 to the charity.

The letters were sent to 20,000 people, asking them to either donate a lump sum or £2,777 a month over the next three years to fund a project worker. Matthew Reed, chief executive of the charity, issued the apology after it emerged that some of the letters, intended only for potential high-value donors, were sent to the wrong group of people.

The fundraising agency Bluefrog said it developed the mailing for the campaign, launched in March, but that it had not been the agency's idea to ask for £100,000.

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