Christmas card deal gives 51% of profits to charity

Thirty charities are poised to sign up to a charity Christmas card venture that gives 51 per cent of its profits to charity.

Studio 51, which is launching at the Institute of Fundraising convention, is aiming to double the total amount donated through UK Christmas card sales each year to £30m.

Alan Hawkes, the initiative's founder, is the former managing director of greeting card company Paper Rose. He intends to challenge commercial card retailers to increase the proportion of money they give to charity from Christmas card sales beyond the typical rate of 10 per cent or less.

"Charities get between £10m and £15m a year, and that is just plain disappointing when more than £350m a year is spent on charity Christmas cards in the UK," said Hawkes.

Studio 51 will allow charity supporters to buy their Christmas cards online. Cards will then be personalised with the charity's message.

Hawkes is meeting with Lindsay Boswell, chief executive of the Institute of Fundraising, to discuss a potential campaign to increase money raised from Christmas cards.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus