Chuggers get data transmission boost

A street fundraising agency will give its chuggers hand-held computers to record donor details in a bid to improve accuracy and speed up the process of signing up supporters.

Gift Fundraising, a commercial agency that carries out face-to-face fundraising for charities in the UK and Ireland, is issuing its street fundraisers with personal digital assistants that will transmit data immediately to the charity’s database.

The company hopes the new system will improve accuracy and reassure potential donors wary of handing over personal details.

“It will be more cost-effective for our clients and they’ll be able to generate income much more quickly, said Milly Ahmed, director of Gift Fundraising. “The technology automatically allows us to monitor progress on the street every hour on the hour, helping us further improve the quality of prospects we recruit.”

The company will roll out the PDA system across all of its campaigns by the summer.

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