Claim against anti-wind farm group leaflet partly upheld

The Advertising Standards Authority has rejected complaints that a leaflet from an anti-wind farm campaign group used misleading images to exaggerate the size and location of a proposed wind farm. But it upheld complaints that the claims made about noise pollution were misleading.

The leaflet, produced by the Stop Benington Wind Farm Action Group, used computer-generated views of the proposed wind farm from various viewpoints in the local area.

The ASA said that the images were not misleading, because they had been based on images displayed by the developer. However, it added that more accurate visual representations could have been produced had the developer’s maps been used.

The leaflet said: “The noise [the turbines] emit… could cause distress to hundreds of local residents.” The ASA examined claims of noise pollution near existing wind farms and said that variables such as the topography of the land, the number of turbines and weather conditions made it impossible to gauge whether the same experiences could result in all cases, so SBWF’s claim was unsubstantiated.

The campaign group was told to remove the noise pollution claims from the leaflet.

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Advertising Standards Authority

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