Clothing deal is most admired corporate-charity partnership

Survey of practitioners ranks corporate-charity partnerships but identifies performance measurement as biggest challenge to future tie-ups

Lisa Snowdon supports Oxfam for M&S
Lisa Snowdon supports Oxfam for M&S

Oxfam and Marks & Spencer have the most admired corporate-charity partnership, according to a report published today by the corporate social responsibility consultancy C&E.

The finding, contained in Corporate-NGO Partnerships Barometer 2010, is based on responses by 93 employees from business and NGOs.

Thirteen per cent cited the Oxfam-M&S partnership as their most admired. It encourages people to recycle clothes by giving them a £5 M&S voucher when they donate M&S clothes to Oxfam shops.

The partnership of HSBC and WWF was the second most admired, at 7.6 per cent. P&G's Pampers and Unicef were third with 6.5 per cent.

Manny Amadi, chief executive of C&E and author of the report, said: "The most admired partnerships deliver more than money to the sector and good PR for businesses."

The survey also found that corporates saw the lack of a clear process for measuring performance as the biggest challenge in partnerships, but NGOs identified lack of resources.

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