What is it?
Members of the public can bid money for a celebrity to ‘follow’ their tweets on Twitter, as well as for other extras. More than a hundred tweeting celebrities, including Miranda Hart, Piers Morgan, Alan Carr, Fearne Cotton and Jonathan Ross are taking part in the campaign, all of them ready to sell themselves online.
What else is up for grabs?
DJ Christian O’Connell is inviting his highest bidder to be a guest on his Christian O'Connell Breakfast Show on Absolute Radio, followed by breakfast with him. Emma Freud is offering a walk-on part in the next Richard Curtis film. Comedian Ruby Wax is taking her winner to watch her next Botox session, while TV presenter Davina McCall is taking her highest bidder onto the set of The Million Pound Drop and including a ‘McCall hug’.
Comic Relief has persuaded the actors Thandie Newton and Bill Nighy and the writer Richard Curtis to join Twitter simply to follow only their highest bidders.
How can people take part?
From 10 to 20 March, celebrities will tweet a link to a special Red Nose Day eBay page, offering their followers the chance to bid for the experiences on offer. And every day at 10am, more of the celebrities ‘extras’ will be revealed.
How is the campaign being promoted?
A dedicated Twitter hashtag has been set up - #twitrelief - which people on Twitter can use when talking about the campaign. Additionally, the celebrities involved have tweeted about the campaign with links to the eBay auction page.
Third Sector verdict:
Soon after the campaign's launch, #twitrelief became one of the top trends on Twitter. Although opinion about the campaign was split between those who applauded it and others who disagreed with paying for follows on the social networking site, the campaign quickly became a talking point and bids on the auction lots began to soar.