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Communications Good Practice

Jamie Goodland: Five steps to moving up web search lists

Jamie Goodland: Five steps to moving up web search lists

The digital marketing manager at SOS Children's Villages provides advice on how charities can improve their search-engine optimisation

Dealing with the menace of dirty data

Dealing with the menace of dirty data

Charities can save themselves a lot of money and improve their marketing by making sure their data is up to date and accurate, says Chris Turner

Case study: Going undercover for a campaign

Case study: Going undercover for a campaign

Dogs Trust investigated covertly how new rules led to a rise in puppy-trafficking. Susannah Birkwood reports

Communications update: Vicky Browning on charities and the media

Communications update: Vicky Browning on charities and the media

Plus: surprising supporter feedback

The right words are key to Google's grants system

The right words are key to Google's grants system

Are charity users of the firm's AdWords for non-profits service making the most of the system and using the right keywords? Susannah Birkwood reports

Campaign case studies

The PDSA's Vet Your Clothes

The PDSA's Vet Your Clothes

The veterinary charity enlisted the help of celebrities and pet care retailer The Pet Hut to explain to people why they should donate their unused clothes

Digital Campaign of the Week: The Alzheimer's Society's poignant film raises awareness of its Memory Walk fundraising event

Digital Campaign of the Week: The Alzheimer's Society's poignant film raises awareness of its Memory Walk fundraising event

The integrated campaign, running across TV, digital, radio and other advertising, focuses on an elderly couple coping with dementia

Digital Campaign: Blind Veterans UK's Morse Code Machine commemorates the charity's centenary with dots and dashes

Digital Campaign: Blind Veterans UK's Morse Code Machine commemorates the charity's centenary with dots and dashes

For a donation to the charity of £1 or more, users of the website can create a 250-character message from a range of sentence starters

Scope spoofs the Milk Tray adverts for its Great Donate summer stock appeal

Scope spoofs the Milk Tray adverts for its Great Donate summer stock appeal

The comedian Adam Hills and the presenter Holly Valance bring the iconic adverts back to life

Measuring a charity's impact

Measuring a charity's impact

How charities can measure and communicate their impact on their cause area.

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