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Communications

Charity communications and campaigning news, in-depth reporting, best practice, expert advice and discussion, including advertising & publicity, branding & reputation and web sites.

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Communications Good Practice

Communications update: Vicky Browning on Shelter's Lonely Brick campaign

Communications update: Vicky Browning on Shelter's Lonely Brick campaign

Plus: comms professionals moving to the top, and how to integrate communications better

The right words are key to Google's grants system

The right words are key to Google's grants system

Are charity users of the firm's AdWords for non-profits service making the most of the system and using the right keywords? Susannah Birkwood reports

How to get a prime spot on the BBC for your cause

How to get a prime spot on the BBC for your cause

Charities can apply for the chance to make broadcast appeals, either on the radio or on the television. Susannah Birkwood reports

Chris Michaeloudis: Four steps to a successful annual report

Chris Michaeloudis: Four steps to a successful annual report

It is important to keep your audience in mind and avoid 'design by committee', writes the development director at Nim Design

Linda Butcher

On charity campaigning

Charities And Digital Media

Expert advice and case studies on using digital media to campaign for change and communicate with supporters.

 

Campaign case studies

Digital Campaign of the Week: Dogs Trust helps children stay safe

Digital Campaign of the Week: Dogs Trust helps children stay safe

The charity's latest campaign gives parents ten tips on keeping their children secure around dogs

Action for Children, Barnardo's, the Children's Society and the NSPCC

Action for Children, Barnardo's, the Children's Society and the NSPCC

The four charities are asking politicians to commit themselves to an early-action approach to children's services before the election

WWF UK's cat video with a twist

WWF UK's cat video with a twist

The animal charity has teamed up with the cat food brand Whiskas for a new video that uses funny YouTube clips of cats to communicate a more serious message

Fairtrade Foundation launches emotive new film

Fairtrade Foundation launches emotive new film

To mark Fairtrade Fortnight, the charity has launched a video that gives an insight into the lives of its farmers in Malawi

Measuring a charity's impact

Measuring a charity's impact

How charities can measure and communicate their impact on their cause area.

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