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Communications

Charity communications and campaigning news, in-depth reporting, best practice, expert advice and discussion, including advertising & publicity, branding & reputation and web sites.

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Latest Charity Communications

Kids Company documentary: what the television critics said

Kids Company documentary: what the television critics said

How to keep an issue alive in the press

How to keep an issue alive in the press

Watch your brand's words

Watch your brand's words

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Communications Comment


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Communications Good Practice

How charities talk to their supporters

How charities talk to their supporters

Make sure that a charity's brand values apply to all beneficiaries and donors, says Vicky Browning

How the sector deals with criticism in other lands

How the sector deals with criticism in other lands

It's not only the UK where charities are under attack, writes Susannah Birkwood. How do they respond in three other countries?

Mark Dobson: A new principle in direct mail for fundraisers: Lean DM

Mark Dobson: A new principle in direct mail for fundraisers: Lean DM

After the recent fundraising scandals, a new breed of direct marketing needs to come to the fore

How the HIV/Aids Alliance improved its public appeal

How the HIV/Aids Alliance improved its public appeal

Susannah Birkwood speaks to the biggest mover in this year's Third Sector Charity Brand Index to find out how it managed to boost its brand so effectively

Transparency means not being defensive, says Kate Sayer

Transparency means not being defensive, says Kate Sayer

Details of pay, fundraising, campaigning and reserves should all be on your website, she argues

Linda Butcher

On charity campaigning

Charities And Digital Media

Expert advice and case studies on using digital media to campaign for change and communicate with supporters.

 

Campaign case studies

#Scarfie for Asthma UK cuts through the chill

#Scarfie for Asthma UK cuts through the chill

How the January cold snap gave Asthma UK an opportunity to raise awareness through a targeted social media campaign

How The Children Society's Tough n Buff campaign could have wider appeal

How The Children Society's Tough n Buff campaign could have wider appeal

The Children's Society kicks off 2016 with an awareness-raising fitness campaign but it's one which could benefit others in the sector thanks to its digital delivery.

Halloween helps Anthony Nolan show that #donatingisntscary

Halloween helps Anthony Nolan show that #donatingisntscary

The Anthony Nolan Trust used a Halloween theme to reassure people that donating bone marrow isn't painful

Digital Campaign: Electrical Safety First's A Killer Lurking

Digital Campaign: Electrical Safety First's A Killer Lurking

The electrical safety charity hopes a Halloween-themed campaign will educate people on the hidden dangers of recalled goods and the need for product registration

Measuring a charity's impact

Measuring a charity's impact

How charities can measure and communicate their impact on their cause area.

Focus on... Campaigning

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