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Communications

Charity communications and campaigning news, in-depth reporting, best practice, expert advice and discussion, including advertising & publicity, branding & reputation and web sites.

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Communications Good Practice

Going undercover to find evidence for a campaign

Going undercover to find evidence for a campaign

Dogs Trust investigated covertly how new rules led to a rise in puppy-trafficking. Susannah Birkwood reports

Communications update: Vicky Browning on charities and the media

Communications update: Vicky Browning on charities and the media

Plus: surprising supporter feedback

The right words are key to Google's grants system

The right words are key to Google's grants system

Are charity users of the firm's AdWords for non-profits service making the most of the system and using the right keywords? Susannah Birkwood reports

Communications update: Vicky Browning on Shelter's Lonely Brick campaign

Communications update: Vicky Browning on Shelter's Lonely Brick campaign

Plus: comms professionals moving to the top, and how to integrate communications better

Linda Butcher

On charity campaigning

Charities And Digital Media

Expert advice and case studies on using digital media to campaign for change and communicate with supporters.

 

Campaign case studies

Virgin Money Giving personalised fundraising video messages

Virgin Money Giving personalised fundraising video messages

The fundraising website has enlisted the actor and broadcaster Stephen Fry to help marathon fundraisers make personalised messages that ask for donations

Save the Children UK wants to know your favourite reading spot

Save the Children UK wants to know your favourite reading spot

The children's charity also wants people to pressure politicians to back the elimination of illiteracy by 2025

Nautical tattoos inspire Surfers Against Sewage campaign

Nautical tattoos inspire Surfers Against Sewage campaign

The environmental charity used body art as the inspiration for its latest drive to reduce litter on UK beaches

Digital Campaign of the Week: Dogs Trust helps children stay safe

Digital Campaign of the Week: Dogs Trust helps children stay safe

The charity's latest campaign gives parents ten tips on keeping their children secure around dogs

Measuring a charity's impact

Measuring a charity's impact

How charities can measure and communicate their impact on their cause area.

Focus on... Campaigning

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