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Communications

Charity communications and campaigning news, in-depth reporting, best practice, expert advice and discussion, including advertising & publicity, branding & reputation and web sites.

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Communications Good Practice

Adeela Warley: How do you keep high-performing staff?

Adeela Warley: How do you keep high-performing staff?

In this era of short-term contracts and freelance work, it's time to look afresh at what your staff want and your approach to retention

Light bulb moment: Stephen Tommis

Light bulb moment: Stephen Tommis

The chief executive of Montessori St Nicholas, which works to support the Montessori movement, on how communication should never be taken for granted

Sue Tibballs: Don't design campaigns to fit evaluation models

Sue Tibballs: Don't design campaigns to fit evaluation models

Our columnist is inspired by a new approach to campaign measurement from a Midlands-based charity

Did the British Red Cross 'humanitarian crisis' comments harm the brand?

Did the British Red Cross 'humanitarian crisis' comments harm the brand?

In January, the Prime Minister told parliament that the charity's claims about the NHS were 'overblown', but research for Third Sector suggests it struck a chord.

Sue Tibballs: Lessons from east Africa

Sue Tibballs: Lessons from east Africa

The chief executive of the Sheila McKechnie Foundation reports from her trip to another continent

Charities And Digital Media

Expert advice and case studies on using digital media to campaign for change and communicate with supporters.

 

Campaign case studies

Digital campaign: The race for puppy PM

Digital campaign: The race for puppy PM

Guide dogs creates its own "coalition of chaos" with a new video

Girlguiding urges young women to get out and vote

Girlguiding urges young women to get out and vote

Social media campaign wants an end to objectification of female politicians

Cyrenians launches Facebook bot to educate on homelessness

Cyrenians launches Facebook bot to educate on homelessness

Ask Alex allows visitors to ask questions they might not feel comfortable posing face to face

Greenpeace targets new audience with first VR app

Greenpeace targets new audience with first VR app

The environmental campaigning group has launched Virtual Explorer and two 360-degree immersive films that take supporters to the Amazon and the Arctic

Measuring a charity's impact

Measuring a charity's impact

How charities can measure and communicate their impact on their cause area.

Focus on... Campaigning