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Communications Good Practice

Ann Wright: How to get the best out of your 'victims'

Ann Wright: How to get the best out of your 'victims'

Charities need to prepare service users properly before they speak to the media, says the media consultant

Jamie Goodland: Five steps to moving up web search lists

Jamie Goodland: Five steps to moving up web search lists

The digital marketing manager at SOS Children's Villages provides advice on how charities can improve their search-engine optimisation

Dealing with the menace of dirty data

Dealing with the menace of dirty data

Charities can save themselves a lot of money and improve their marketing by making sure their data is up to date and accurate, says Chris Turner

Case study: Going undercover for a campaign

Case study: Going undercover for a campaign

Dogs Trust investigated covertly how new rules led to a rise in puppy-trafficking. Susannah Birkwood reports

Communications update: Vicky Browning on charities and the media

Communications update: Vicky Browning on charities and the media

Plus: surprising supporter feedback

Campaign case studies

Digital Campaign of the Week: Macmillan's Poundland Facebook takeover

Digital Campaign of the Week: Macmillan's Poundland Facebook takeover

The cancer charity hopes to raise £30,000 from the campaign, which marks the seventh year of its partnership with the retailer

Digital Campaign of the Week: Big Issue Foundation's Summer Appeal 2015

Digital Campaign of the Week: Big Issue Foundation's Summer Appeal 2015

The charity is urging supporters to become one-off or regular givers by downloading a free mobile app called PowaTag

The Gorilla Organization's #tobyandhilary campaign

The Gorilla Organization's #tobyandhilary campaign

The charity has made four funny films with Bill Oddie about endangered mountain gorillas, of which there are fewer than 900 left in the world

Oxfam trials location-based messaging app

Oxfam trials location-based messaging app

In a bid to spead awareness of its activities to a new cohort, Oxfam has launched a campaign on the smartphone app Traces

Measuring a charity's impact

Measuring a charity's impact

How charities can measure and communicate their impact on their cause area.

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