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Communications

Charity communications and campaigning news, in-depth reporting, best practice, expert advice and discussion, including advertising & publicity, branding & reputation and web sites.

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Communications Good Practice

Did the British Red Cross 'humanitarian crisis' comments harm the brand?

Did the British Red Cross 'humanitarian crisis' comments harm the brand?

In January, the Prime Minister told parliament that the charity's claims about the NHS were 'overblown', but research for Third Sector suggests it struck a chord.

Sue Tibballs: Lessons from east Africa

Sue Tibballs: Lessons from east Africa

The chief executive of the Sheila McKechnie Foundation reports from her trip to another continent

Sue Tibballs: We need strong leaders. Why not campaigners?

Sue Tibballs: We need strong leaders. Why not campaigners?

They are the best equipped to bring creative and transformative leadership, writes the Third Sector columnist

Vicky Browning: What is the value of communications?

Vicky Browning: What is the value of communications?

As she leaves CharityComms to head Acevo, our columnist explains why comms is not a luxury

Want DiCaprio or Clooney? No problem for Social Bite

Want DiCaprio or Clooney? No problem for Social Bite

John Plummer discovers how a small social business in Scotland managed to get A-list celebrities to pay visits

Charities And Digital Media

Expert advice and case studies on using digital media to campaign for change and communicate with supporters.

 

Campaign case studies

Comic Relief creates virtual reality comedy sketch for Red Nose Day

Comic Relief creates virtual reality comedy sketch for Red Nose Day

The sketch is released this week as part of the Comic Relief Originals series

Cancer Research UK encourages women to unite in new Race for Life adverts

Cancer Research UK encourages women to unite in new Race for Life adverts

The charity's latest campaign documents the personal stories of people who take part in the annual event

'Big poo' song released to raise funds for cancer charity

'Big poo' song released to raise funds for cancer charity

The song, in aid of the Royal Marsden Cancer Charity, has helped the campaign to pass its initial £100,000 target. Plus: Brake launches bereavement blog

BHF takes over The Sun as part of 'Unexpected' campaign

BHF takes over The Sun as part of 'Unexpected' campaign

TV, cinema and online elements are running in conjunction with the adverts placed alongside editorial copy on selected pages of the newspaper

Measuring a charity's impact

Measuring a charity's impact

How charities can measure and communicate their impact on their cause area.

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