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Charity communications and campaigning news, in-depth reporting, best practice, expert advice and discussion, including advertising & publicity, branding & reputation and web sites.

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Communications Good Practice

National Trust's winning tap-to-choose Instagram game

National Trust's winning tap-to-choose Instagram game

Columnist Kirsty Marrins discovers how the charity raised its engagement levels by 200 per cent through a modern way of storytelling

Vicky Browning: Busy on the inspiration front

Vicky Browning: Busy on the inspiration front

What makes someone inspirational, asks the director of CharityComms

Watch: WaterAid's VR film shows dearth of water access in Nepal

Watch: WaterAid's VR film shows dearth of water access in Nepal

The charity says it hopes the medium will help to engage people in the reality of where it works and the challenges it faces

The day when all Roads to Justice led to Westminster

The day when all Roads to Justice led to Westminster

Huddersfield-based charity Brake used a day of political intrigue to state its case

Watch: NSPCC's new dancing dinosaur Pantosaurus proves a hit

Watch: NSPCC's new dancing dinosaur Pantosaurus proves a hit

The children's charity's new marketing initiative has enjoyed much initial success as it strives to help parents discuss sexual abuse with children

Linda Butcher

On charity campaigning

Charities And Digital Media

Expert advice and case studies on using digital media to campaign for change and communicate with supporters.

 

Campaign case studies

PizzaExpress and Macmillan join hands

PizzaExpress and Macmillan join hands

Macmillan Cancer Support's partnership with PizzaExpress has raised thousands in donations but has also forged closer relationship with an already engaged social media audience

Digital campaign: Macmillan launches Local Cancer Intelligence tool

Digital campaign: Macmillan launches Local Cancer Intelligence tool

Macmillan Cancer Support and the Northern Ireland Cancer Registry developed the website to provide a single point of access for cancer data in Northern Ireland

Connecting the dots links campaigners with programme participants

Connecting the dots links campaigners with programme participants

How Sightsavers incorporated International Women's Day to highlight the challenges of gender and disability in Uganda

Amnesty takes advantage of podcast 'renaissance'

Amnesty takes advantage of podcast 'renaissance'

Recent podcast successes have prompted the human rights organisation to produce digital content with depth to get its message across in the In Their Own Words series

Measuring a charity's impact

Measuring a charity's impact

How charities can measure and communicate their impact on their cause area.

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