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Communications

Charity communications and campaigning news, in-depth reporting, best practice, expert advice and discussion, including advertising & publicity, branding & reputation and web sites.

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Communications Good Practice

The small screen starts to play a bigger role

The small screen starts to play a bigger role

With restrictions on more traditional channels of communication imminent, charities are becoming more interested in the possibilities of TV advertising, reports Susannah Birkwood

How the Alzheimer's Research rebrand 'got the juices flowing'

How the Alzheimer's Research rebrand 'got the juices flowing'

A reworking of its logo and of its messages appear to have improved awareness, writes Susannah Birkwood

How mobile is helping charities to boost engagement

How mobile is helping charities to boost engagement

While apps can be incredibly powerful for campaigns, charities need to be aware that success relies on their relevance, writes Charlie Lyons

Why the BHF continues to use a controversial advert

Why the BHF continues to use a controversial advert

Establishing a dialogue with supporters is the key to the British Heart Foundation's success, says Susannah Birkwood

Why smaller is better when it comes to your charity's digital footprint

Why smaller is better when it comes to your charity's digital footprint

Could an ever-expanding digital footprint be damaging charities in the long-term, asks John Simcock

Linda Butcher

On charity campaigning

Charities And Digital Media

Expert advice and case studies on using digital media to campaign for change and communicate with supporters.

 

Campaign case studies

PizzaExpress and Macmillan join hands

PizzaExpress and Macmillan join hands

Macmillan Cancer Support's partnership with PizzaExpress has raised thousands in donations but has also forged closer relationship with an already engaged social media audience

Digital campaign: Macmillan launches Local Cancer Intelligence tool

Digital campaign: Macmillan launches Local Cancer Intelligence tool

Macmillan Cancer Support and the Northern Ireland Cancer Registry developed the website to provide a single point of access for cancer data in Northern Ireland

Connecting the dots links campaigners with programme participants

Connecting the dots links campaigners with programme participants

How Sightsavers incorporated International Women's Day to highlight the challenges of gender and disability in Uganda

Amnesty takes advantage of podcast 'renaissance'

Amnesty takes advantage of podcast 'renaissance'

Recent podcast successes have prompted the human rights organisation to produce digital content with depth to get its message across in the In Their Own Words series

Measuring a charity's impact

Measuring a charity's impact

How charities can measure and communicate their impact on their cause area.

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