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Communications

Charity communications and campaigning news, in-depth reporting, best practice, expert advice and discussion, including advertising & publicity, branding & reputation and web sites.

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Communications Good Practice

Case Study: The Young Women's Trust emerges from two rebrands

Case Study: The Young Women's Trust emerges from two rebrands

It used to be the YWCA, then Platform 51. Now this charity founded in the 19th century has a new mission and a fresh identity. Susannah Birkwood reports

Stephen Pidgeon: We are neglecting good opportunities - madness!

Stephen Pidgeon: We are neglecting good opportunities - madness!

From shunning handwritten letters to ignoring those who donate goods to charity shops, fundraisers are not working hard enough at connecting with their supporters, writes our columnist

Linda Butcher: A public debate can be a canny campaigning tool

Linda Butcher: A public debate can be a canny campaigning tool

The Scottish referendum has shown that debates can engage the public and stimulate discussion, as long the participants are not belligerent and the arguments are not predictable, writes our columnist

Communications update: Vicky Browning on adverts that confuse commerce and charity

Communications update: Vicky Browning on adverts that confuse commerce and charity

Plus: Why communications staff need to get to grips with budgets

Linda Butcher

On charity campaigning

Charities And Digital Media

Expert advice and case studies on using digital media to campaign for change and communicate with supporters.

 

Campaign case studies

Digital Campaign of the Week: Sightsavers

Digital Campaign of the Week: Sightsavers

The international sight-loss charity broadcast a cataract operation live from Malawi to kick off its latest fundraising campaign

Fairtrade Foundation

Fairtrade Foundation

The charity is asking people to find out how fair they really are by taking an online quiz and challenging them to buy more ethical products

St John Ambulance

St John Ambulance

The first-aid charity has launched a new video to show that first aiders can be just as heroic as footballers - if they download its new app

Barnardo's

Barnardo's

The children's charity is asking people to pin pictures of their children's achievements to a virtual fridge door, in order to support children who are less fortunate

Measuring a charity's impact

Measuring a charity's impact

How charities can measure and communicate their impact on their cause area.

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