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Charity communications and campaigning news, in-depth reporting, best practice, expert advice and discussion, including advertising & publicity, branding & reputation and web sites.

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Communications Good Practice

Update: Vicky Browning on adverts that confuse commerce and charity

Update: Vicky Browning on adverts that confuse commerce and charity

Plus: Why communications staff need to get to grips with budgets

Linda Butcher: A public debate can be a canny campaigning tool

Linda Butcher: A public debate can be a canny campaigning tool

The Scottish referendum has shown that debates can engage the public and stimulate discussion, as long the participants are not belligerent and the arguments are not predictable, writes our columnist

Stephen Pidgeon: We are neglecting good opportunities - madness!

Stephen Pidgeon: We are neglecting good opportunities - madness!

From shunning handwritten letters to ignoring those who donate goods to charity shops, fundraisers are not working hard enough at connecting with their supporters, writes our columnist

The Young Women's Trust emerges from two rebrands

The Young Women's Trust emerges from two rebrands

It used to be the YWCA, then Platform 51. Now this charity founded in the 19th century has a new mission and a fresh identity. Susannah Birkwood reports

Linda Butcher

On charity campaigning

Charities And Digital Media

Expert advice and case studies on using digital media to campaign for change and communicate with supporters.

 

Campaign case studies

St John Ambulance

St John Ambulance

The first-aid charity has launched a new video to show that first aiders can be just as heroic as footballers - if they download its new app

Barnardo's

Barnardo's

The children's charity is asking people to pin pictures of their children's achievements to a virtual fridge door, in order to support children who are less fortunate

Save the Children

Save the Children

The charity has released a video that puts viewers in the position of someone who is not able to read as part of its Read On. Get On campaign

Women's Aid launches Twitter push for latest petition

Women's Aid launches Twitter push for latest petition

The charity has started a social media offensive to encourage as many people as possible to sign its petition asking the government to preserve funding for women's refuges

Measuring a charity's impact

Measuring a charity's impact

How charities can measure and communicate their impact on their cause area.

Focus on... Campaigning

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