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Communications

Charity communications and campaigning news, in-depth reporting, best practice, expert advice and discussion, including advertising & publicity, branding & reputation and web sites.

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Communications Good Practice

Light bulb moment: Stephen Tommis

Light bulb moment: Stephen Tommis

The chief executive of Montessori St Nicholas, which works to support the Montessori movement, on how communication should never be taken for granted

Sue Tibballs: Don't design campaigns to fit evaluation models

Sue Tibballs: Don't design campaigns to fit evaluation models

Our columnist is inspired by a new approach to campaign measurement from a Midlands-based charity

Did the British Red Cross 'humanitarian crisis' comments harm the brand?

Did the British Red Cross 'humanitarian crisis' comments harm the brand?

In January, the Prime Minister told parliament that the charity's claims about the NHS were 'overblown', but research for Third Sector suggests it struck a chord.

Sue Tibballs: Lessons from east Africa

Sue Tibballs: Lessons from east Africa

The chief executive of the Sheila McKechnie Foundation reports from her trip to another continent

Sue Tibballs: We need strong leaders. Why not campaigners?

Sue Tibballs: We need strong leaders. Why not campaigners?

They are the best equipped to bring creative and transformative leadership, writes the Third Sector columnist

Charities And Digital Media

Expert advice and case studies on using digital media to campaign for change and communicate with supporters.

 

Campaign case studies

Girlguiding urges young women to get out and vote

Girlguiding urges young women to get out and vote

Social media campaign wants an end to objectification of female politicians

Cyrenians launches Facebook bot to educate on homelessness

Cyrenians launches Facebook bot to educate on homelessness

Ask Alex allows visitors to ask questions they might not feel comfortable posing face to face

Greenpeace targets new audience with first VR app

Greenpeace targets new audience with first VR app

The environmental campaigning group has launched Virtual Explorer and two 360-degree immersive films that take supporters to the Amazon and the Arctic

Digital campaign: Charities quick to pick up #poundforpound campaign

Digital campaign: Charities quick to pick up #poundforpound campaign

The old coin will remain in circulation until October, which gives charities the chance to make hay while the summer sun shines

Measuring a charity's impact

Measuring a charity's impact

How charities can measure and communicate their impact on their cause area.

Focus on... Campaigning