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Communications Good Practice

Communications update: Vicky Browning on Sightsavers' A Million Miracles campaign

Communications update: Vicky Browning on Sightsavers' A Million Miracles campaign

Plus: SSAFA packs up its troubles, and a review of the RNLI marketing strategy

Case Study: Changing the image of child protection work

Case Study: Changing the image of child protection work

Peter Wanless, chief executive of the NSPCC, says the charity rebranded because it needed a more positive feel

Communications update: Vicky Browning on the charities opting for a positive approach

Communications update: Vicky Browning on the charities opting for a positive approach

Plus: New group discusses how to help the public understand the work that charities do

Case Study: The Young Women's Trust emerges from two rebrands

Case Study: The Young Women's Trust emerges from two rebrands

It used to be the YWCA, then Platform 51. Now this charity founded in the 19th century has a new mission and a fresh identity. Susannah Birkwood reports

Campaign case studies

Kidscape film warns young people about the dangers of cyber bullying

Kidscape film warns young people about the dangers of cyber bullying

The bullying prevention charity has launched a hard-hitting video to warn young people against sending abusive online messages, as part of its Don't Say, Don't Send campaign

WaterAid use jokes to promote World Toilet Day

WaterAid use jokes to promote World Toilet Day

To mark World Toilet Day, the water charity is asking people to vote for their favourite potty-mouthed jokes from celebrities and comedians

Samaritans

Samaritans

The suicide prevention charity has launched a new app that alerts Twitter users when friends post 'potentially worrying' messages on the social networking site

Digital Campaign of the Week: Breast Cancer Campaign

Digital Campaign of the Week: Breast Cancer Campaign

The cancer research charity has launched an online offensive to promote its annual Wear It Pink fundraising campaign

Measuring a charity's impact

Measuring a charity's impact

How charities can measure and communicate their impact on their cause area.

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