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Communications

Charity communications and campaigning news, in-depth reporting, best practice, expert advice and discussion, including advertising & publicity, branding & reputation and web sites.

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Communications Good Practice

Communications update: Vicky Browning on the charities opting for a positive approach

Communications update: Vicky Browning on the charities opting for a positive approach

Plus: New group discusses how to help the public understand the work that charities do

Case Study: Changing the image of child protection work

Case Study: Changing the image of child protection work

Peter Wanless, chief executive of the NSPCC, says the charity rebranded because it needed a more positive feel

Case Study: The Young Women's Trust emerges from two rebrands

Case Study: The Young Women's Trust emerges from two rebrands

It used to be the YWCA, then Platform 51. Now this charity founded in the 19th century has a new mission and a fresh identity. Susannah Birkwood reports

Stephen Pidgeon: We are neglecting good opportunities - madness!

Stephen Pidgeon: We are neglecting good opportunities - madness!

From shunning handwritten letters to ignoring those who donate goods to charity shops, fundraisers are not working hard enough at connecting with their supporters, writes our columnist

Campaign case studies

Digital Campaign of the Week: Breast Cancer Campaign

Digital Campaign of the Week: Breast Cancer Campaign

The cancer research charity has launched an online offensive to promote its annual Wear It Pink fundraising campaign

Resources for Autism

Resources for Autism

The charity that supports people with autism and their families has launched a new video to show how its services transformed the life of one child

Digital Campaign of the Week: Sightsavers

Digital Campaign of the Week: Sightsavers

The international sight-loss charity broadcast a cataract operation live from Malawi to kick off its latest fundraising campaign

Fairtrade Foundation

Fairtrade Foundation

The charity is asking people to find out how fair they really are by taking an online quiz and challenging them to buy more ethical products

Measuring a charity's impact

Measuring a charity's impact

How charities can measure and communicate their impact on their cause area.

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