Communications: Fpa trumpets the sexualrevolution

Sexual health charity fpa will use a variety of cheeky posters and postcards to reflect on 75 years of advances in contraceptives this week, as part of its biggest-ever promotion campaign.

The campaign combines the history of contraception with self-congratulation for the sexual health charity now celebrating its 75th year. "I'm proud to say that fpa has contributed to a social and sexual revolution that has changed the lives of millions of people," said its chief executive Anne Weyman.

Fpa has sent six postcards and matching posters to 2,000 health professionals in advance of Contraceptive Awareness Week, which starts on 14 February - Valentine's Day. Schools and local community centres will also receive posters.

The promotional materials have been designed by creative agency Feel to highlight the dramatic increase in the number of available contraceptives, from four in 1930 to 14 in 2005. One postcard carries the comment: "In 1930 you could have counted the types of contraception on one hand (if you didn't have your arms full)", alongside a photo of a line of women walking prams.

The charity is trumpeting its work on its campaign materials for the first time after years greater discretion. The postcards invite readers to use fpa's services and read about its activities.

These include establishing family planning clinics, which sparked moral outrage and led to the early pioneers facing hostility in their struggle to help women limit the size of their families. Fpa achieved its aim to create free family planning for all in 1974, when more than 1,000 family planning clinics were incorporated into the NHS.

But Weyman warned: "A lack of knowledge about sexual health continues to damage individual lives and the need for our services remains as strong as ever.

"We will continue to campaign until our ultimate aim of good sexual health for everyone for life is achieved."

Fpa will place the postcards on its website and hopes to send them to pubs later this year. It will also send a free copy of its 75th anniversary magazine to members, sexual health professionals and policy makers.

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