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Communications Good Practice

Good practice, case studies, expert advice and tips for charity and voluntary sector communications and PR managers and practitioners, including branding & reputation, advertising & publicity, websites and campaigning for change.

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Latest Communications Good Practice

Linda Butcher: 'We have to set an agenda for our new role in civil society'

Linda Butcher: 'We have to set an agenda for our new role in civil society'

Membership of political parties is at an all-time low, but that doesn't mean people aren't engaging with democracy, writes our columnist

Vicky Browning: why Scope's #endtheawkward campaign caught my eye

Vicky Browning: why Scope's #endtheawkward campaign caught my eye

The director of CharityComms is also impressed by Macmillan Cancer Support and the RNIB

A fundamental rebrand increased our support, says Ruth Semple of the Vegan Society

A fundamental rebrand increased our support, says Ruth Semple of the Vegan Society

The charity's head of communications, public policy and research tells Third Sector that success was down to thorough preliminary preparation

How to get your charity on television and radio

How to get your charity on television and radio

From getting on producers' contact lists to joining radio phone-ins, Steve Palmer offers his advice on securing some valuable airtime for your cause

Site Visit: Lifelites

Site Visit: Lifelites

The charity that provides specialist technology for children in hospices wanted a bright, colourful website that would attract new supporters

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Campaigning For Change

Interview: Richard Davidson

Interview: Richard Davidson

Interview: Nadia Gilani

Interview: Nadia Gilani

Interview: Ali Jeremy

Interview: Ali Jeremy


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Focus On... Digital Media

Focus on ... Twitter

Focus on ... Twitter

Charlotte Beckett, head of digital at Four Communications, offers advice on making your charity stand out in just 140 characters

Focus on ... LinkedIn

Focus on ... LinkedIn

Charlotte Beckett, head of digital at Four Communications, on how to best use online networking.

Focus on: Facebook

Focus on: Facebook

Charlotte Beckett, head of digital at Four Communications, looks at how charities can use Facebook

Focus on: Google+

Focus on: Google+

Charlotte Beckett, head of digital at The Good Agency, looks at how charities can use Google+ to their advantage

Focus on: Pinterest

Focus on: Pinterest

Charlotte Beckett, head of digital at The Good Agency, looks at how charities can use Pinterest to their advantage

Charities And Digital Media

Expert advice and case studies on using digital media to campaign for change and communicate with supporters.

 

Digital Media Case Studies

Brand Watch

Brand Watch: PDSA

Brand Watch: PDSA

The animal welfare charity uses media activity to educate owners about how to care for their pets rather than to drive donations, finds YouGov's Briony Gunstone

Brand Watch: National Trust

Brand Watch: National Trust

YouGov's Briony Gunstone looks at how the heritage charity is viewed by the public

Brand Watch: Marie Stopes International

Brand Watch: Marie Stopes International

The sexual and reproductive healthcare charity does not spend a lot of money or energy on profile-raising to boost public donations, but its brand is in positive shape, according to YouGov's Briony Gunstone

Brand Watch: Unicef

Brand Watch: Unicef

YouGov's Gavin Ellison assesses the impact of the international aid charity's recent media activity, which has been driven by the civil war in Syria and Typhoon Haiyan in the Philippines.

Brand Watch: RSPCA

Brand Watch: RSPCA

YouGov's Gavin Ellison looks at how the Royal Society for the Prevention of Cruelty to Animals has been viewed by the public during a difficult year

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