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Communications Good Practice

Good practice, case studies, expert advice and tips for charity and voluntary sector communications and PR managers and practitioners, including branding & reputation, advertising & publicity, websites and campaigning for change.

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Latest Communications Good Practice

The day when all Roads to Justice led to Westminster

The day when all Roads to Justice led to Westminster

Huddersfield-based charity Brake used a day of political intrigue to state its case

Watch: NSPCC's new dancing dinosaur Pantosaurus proves a hit

Watch: NSPCC's new dancing dinosaur Pantosaurus proves a hit

The children's charity's new marketing initiative has enjoyed much initial success as it strives to help parents discuss sexual abuse with children

Kirsty Marrins: How to use Facebook Live for your charity

Kirsty Marrins: How to use Facebook Live for your charity

The organic reach of the new tool is much higher than a normal post or uploaded video, so charities could reap the benefits, writes our columnist

Watch: WaterAid uses toilet humour in 'Pookémon' parody

Watch: WaterAid uses toilet humour in 'Pookémon' parody

The tongue-in-cheek video is the latest part of the charity's #ToiletsSaveLives campaign

Kirsty Marrins: How to use Slack for internal communications

Kirsty Marrins: How to use Slack for internal communications

This simple communications tool has many uses in charities, writes our columnist

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Focus On... Digital Media

Charlotte Beckett: It's time to ditch the stereotypes

Charlotte Beckett: It's time to ditch the stereotypes

Only charities that thoroughly understand their audiences can succeed in an age in which individuals ignore communications and actively opt out of them, writes our columnist

Charlotte Beckett: How emotions beat logic when it comes to raising money

Charlotte Beckett: How emotions beat logic when it comes to raising money

Fundraisers can encourage larger donations by giving more thought to the numbers they use, writes the consumer behaviour specialist

Focus on ... Twitter

Focus on ... Twitter

Charlotte Beckett, head of digital at Four Communications, offers advice on making your charity stand out in just 140 characters

Focus on ... LinkedIn

Focus on ... LinkedIn

Charlotte Beckett, head of digital at Four Communications, on how to best use online networking.

Focus on ... Storytelling on social media

Focus on ... Storytelling on social media

Charlotte Beckett, head of digital at Four Communications, looks at the common theme of her series of columns on online communications

Brand Watch

Brand Watch: PDSA

Brand Watch: PDSA

The animal welfare charity uses media activity to educate owners about how to care for their pets rather than to drive donations, finds YouGov's Briony Gunstone

Brand Watch: National Trust

Brand Watch: National Trust

YouGov's Briony Gunstone looks at how the heritage charity is viewed by the public

Brand Watch: Marie Stopes International

Brand Watch: Marie Stopes International

The sexual and reproductive healthcare charity does not spend a lot of money or energy on profile-raising to boost public donations, but its brand is in positive shape, according to YouGov's Briony Gunstone

Brand Watch: Unicef

Brand Watch: Unicef

YouGov's Gavin Ellison assesses the impact of the international aid charity's recent media activity, which has been driven by the civil war in Syria and Typhoon Haiyan in the Philippines.

Brand Watch: RSPCA

Brand Watch: RSPCA

YouGov's Gavin Ellison looks at how the Royal Society for the Prevention of Cruelty to Animals has been viewed by the public during a difficult year