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Communications Good Practice

Good practice, case studies, expert advice and tips for charity and voluntary sector communications and PR managers and practitioners, including branding & reputation, advertising & publicity, websites and campaigning for change.

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Latest Communications Good Practice

Charitable status for journalism proceeds by one case at a time

Charitable status for journalism proceeds by one case at a time

Some publications already have charitable status as part of the broader activities of a charity, but one high-profile applicant has failed twice. Sam Burne James reports

How to perform on TV and radio if you're a small charity

How to perform on TV and radio if you're a small charity

Prepare thoroughly; focus on the cause, not what you look or sound like; and avoid fizzy drinks at all costs, writes Steve Palmer

Analysis: Is it a good idea to merge fundraising and comms?

Analysis: Is it a good idea to merge fundraising and comms?

Some charities have found that combining the two departments has improved their effectiveness. Susannah Birkwood asks experts about the pros and cons

Vicky Browning on two campaigns that pack an emotional punch

Vicky Browning on two campaigns that pack an emotional punch

Our communications expert is also impressed by the Canal & River Trust's Campaign for Real Time, based on listening to real people's stories

The lessons that CRUK learned from nomakeupselfies

The lessons that CRUK learned from nomakeupselfies

Cancer Research UK did not start the social media craze of sharing photos of faces without make-up, but it responded fast and made the most of it, as Susannah Birkwood found out

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Campaigning For Change

Alex Kann: 'We are offering charities the chance to be on television'

Alex Kann: 'We are offering charities the chance to be on television'

Interview: Richard Davidson

Interview: Richard Davidson


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Focus On... Digital Media

Focus on ... Twitter

Focus on ... Twitter

Charlotte Beckett, head of digital at Four Communications, offers advice on making your charity stand out in just 140 characters

Focus on ... LinkedIn

Focus on ... LinkedIn

Charlotte Beckett, head of digital at Four Communications, on how to best use online networking.

Focus on: Facebook

Focus on: Facebook

Charlotte Beckett, head of digital at Four Communications, looks at how charities can use Facebook

Focus on: Google+

Focus on: Google+

Charlotte Beckett, head of digital at The Good Agency, looks at how charities can use Google+ to their advantage

Focus on: Pinterest

Focus on: Pinterest

Charlotte Beckett, head of digital at The Good Agency, looks at how charities can use Pinterest to their advantage

Brand Watch

Brand Watch: PDSA

Brand Watch: PDSA

The animal welfare charity uses media activity to educate owners about how to care for their pets rather than to drive donations, finds YouGov's Briony Gunstone

Brand Watch: National Trust

Brand Watch: National Trust

YouGov's Briony Gunstone looks at how the heritage charity is viewed by the public

Brand Watch: Marie Stopes International

Brand Watch: Marie Stopes International

The sexual and reproductive healthcare charity does not spend a lot of money or energy on profile-raising to boost public donations, but its brand is in positive shape, according to YouGov's Briony Gunstone

Brand Watch: Unicef

Brand Watch: Unicef

YouGov's Gavin Ellison assesses the impact of the international aid charity's recent media activity, which has been driven by the civil war in Syria and Typhoon Haiyan in the Philippines.

Brand Watch: RSPCA

Brand Watch: RSPCA

YouGov's Gavin Ellison looks at how the Royal Society for the Prevention of Cruelty to Animals has been viewed by the public during a difficult year

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