RSS Feed

Communications Good Practice

Good practice, case studies, expert advice and tips for charity and voluntary sector communications and PR managers and practitioners, including branding & reputation, advertising & publicity, websites and campaigning for change.

Search ThirdSectorJobs.co.uk for roles in charity campaigning, communications and PR.

Latest Communications Good Practice

How charities talk to their supporters

How charities talk to their supporters

Make sure that a charity's brand values apply to all beneficiaries and donors, says Vicky Browning

How the sector deals with criticism in other lands

How the sector deals with criticism in other lands

It's not only the UK where charities are under attack, writes Susannah Birkwood. How do they respond in three other countries?

Mark Dobson: A new principle in direct mail for fundraisers: Lean DM

Mark Dobson: A new principle in direct mail for fundraisers: Lean DM

After the recent fundraising scandals, a new breed of direct marketing needs to come to the fore

How the HIV/Aids Alliance improved its public appeal

How the HIV/Aids Alliance improved its public appeal

Susannah Birkwood speaks to the biggest mover in this year's Third Sector Charity Brand Index to find out how it managed to boost its brand so effectively

Transparency means not being defensive, says Kate Sayer

Transparency means not being defensive, says Kate Sayer

Details of pay, fundraising, campaigning and reserves should all be on your website, she argues

Sign up to our newsletters

Get the latest news sent straight to your inbox

Free trial

Sign up to get full access to Third Sector for a trial period

Campaigning For Change


Subscribe for full access

View subscription options and prices for Third Sector.

Focus On... Digital Media

Focus on ... LinkedIn

Focus on ... LinkedIn

Charlotte Beckett, head of digital at Four Communications, on how to best use online networking.

Focus on: Facebook

Focus on: Facebook

Charlotte Beckett, head of digital at Four Communications, looks at how charities can use Facebook

Focus on ... Twitter

Focus on ... Twitter

Charlotte Beckett, head of digital at Four Communications, offers advice on making your charity stand out in just 140 characters

Focus on: Google+

Focus on: Google+

Charlotte Beckett, head of digital at The Good Agency, looks at how charities can use Google+ to their advantage

Focus on: Pinterest

Focus on: Pinterest

Charlotte Beckett, head of digital at The Good Agency, looks at how charities can use Pinterest to their advantage

Brand Watch

Brand Watch: PDSA

Brand Watch: PDSA

The animal welfare charity uses media activity to educate owners about how to care for their pets rather than to drive donations, finds YouGov's Briony Gunstone

Brand Watch: National Trust

Brand Watch: National Trust

YouGov's Briony Gunstone looks at how the heritage charity is viewed by the public

Brand Watch: Marie Stopes International

Brand Watch: Marie Stopes International

The sexual and reproductive healthcare charity does not spend a lot of money or energy on profile-raising to boost public donations, but its brand is in positive shape, according to YouGov's Briony Gunstone

Brand Watch: Unicef

Brand Watch: Unicef

YouGov's Gavin Ellison assesses the impact of the international aid charity's recent media activity, which has been driven by the civil war in Syria and Typhoon Haiyan in the Philippines.

Brand Watch: RSPCA

Brand Watch: RSPCA

YouGov's Gavin Ellison looks at how the Royal Society for the Prevention of Cruelty to Animals has been viewed by the public during a difficult year

Already subscribe but don't have a password?

Activate your web account to get full access

Forthcoming Events

Social Media Exchange

  • Mon 8 Feb 2016
  • Resource for London, 356 Holloway Rd, London N7 6PA

CHASE 2016

  • Tue 16 Feb 2016 - Wed 17 Feb 2016
  • Business Design Centre, London, N1 0QH

Fundraising Week 2016

  • Tue 19 Apr 2016 - Thu 21 Apr 2016
  • London, South Bank