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Communications Good Practice

Good practice, case studies, expert advice and tips for charity and voluntary sector communications and PR managers and practitioners, including branding & reputation, advertising & publicity, websites and campaigning for change.

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Latest Communications Good Practice

Update: Vicky Browning on adverts that confuse commerce and charity

Update: Vicky Browning on adverts that confuse commerce and charity

Plus: Why communications staff need to get to grips with budgets

Linda Butcher: A public debate can be a canny campaigning tool

Linda Butcher: A public debate can be a canny campaigning tool

The Scottish referendum has shown that debates can engage the public and stimulate discussion, as long the participants are not belligerent and the arguments are not predictable, writes our columnist

Stephen Pidgeon: We are neglecting good opportunities - madness!

Stephen Pidgeon: We are neglecting good opportunities - madness!

From shunning handwritten letters to ignoring those who donate goods to charity shops, fundraisers are not working hard enough at connecting with their supporters, writes our columnist

The Young Women's Trust emerges from two rebrands

The Young Women's Trust emerges from two rebrands

It used to be the YWCA, then Platform 51. Now this charity founded in the 19th century has a new mission and a fresh identity. Susannah Birkwood reports

Linda Butcher: If used wisely, the evidence can win the battle on policy

Linda Butcher: If used wisely, the evidence can win the battle on policy

A recent campaign from a children's charity proves that strong statistics can lead to real change, writes our columnist

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Focus On... Digital Media

Focus on ... Twitter

Focus on ... Twitter

Charlotte Beckett, head of digital at Four Communications, offers advice on making your charity stand out in just 140 characters

Focus on ... LinkedIn

Focus on ... LinkedIn

Charlotte Beckett, head of digital at Four Communications, on how to best use online networking.

Focus on: Facebook

Focus on: Facebook

Charlotte Beckett, head of digital at Four Communications, looks at how charities can use Facebook

Focus on: Google+

Focus on: Google+

Charlotte Beckett, head of digital at The Good Agency, looks at how charities can use Google+ to their advantage

Focus on: Pinterest

Focus on: Pinterest

Charlotte Beckett, head of digital at The Good Agency, looks at how charities can use Pinterest to their advantage

Brand Watch

Brand Watch: PDSA

Brand Watch: PDSA

The animal welfare charity uses media activity to educate owners about how to care for their pets rather than to drive donations, finds YouGov's Briony Gunstone

Brand Watch: National Trust

Brand Watch: National Trust

YouGov's Briony Gunstone looks at how the heritage charity is viewed by the public

Brand Watch: Marie Stopes International

Brand Watch: Marie Stopes International

The sexual and reproductive healthcare charity does not spend a lot of money or energy on profile-raising to boost public donations, but its brand is in positive shape, according to YouGov's Briony Gunstone

Brand Watch: Unicef

Brand Watch: Unicef

YouGov's Gavin Ellison assesses the impact of the international aid charity's recent media activity, which has been driven by the civil war in Syria and Typhoon Haiyan in the Philippines.

Brand Watch: RSPCA

Brand Watch: RSPCA

YouGov's Gavin Ellison looks at how the Royal Society for the Prevention of Cruelty to Animals has been viewed by the public during a difficult year

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