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Communications Good Practice

Good practice, case studies, expert advice and tips for charity and voluntary sector communications and PR managers and practitioners, including branding & reputation, advertising & publicity, websites and campaigning for change.

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Latest Communications Good Practice

How your charity can work with vloggers

How your charity can work with vloggers

YouTube can be a powerful tool for charities that want to get their messages across, writes Kirsty Marrins

Vicky Browning: Keep it trendy when speaking to Generation Y

Vicky Browning: Keep it trendy when speaking to Generation Y

Fundraising communications need to hook young people in by taking advantage of their selfishness, writes the director of CharityComms

Vicky Browning: Shining a light on the great work charities do

Vicky Browning: Shining a light on the great work charities do

Charity communications professionals must work closely with finance departments to highlight annual reports and accounts, writes our columnist

Sue Tibballs: The government might learn from EU debate

Sue Tibballs: The government might learn from EU debate

Encouraging charities to campaign is crucial as the whole concept of the big society was surely about that, argues the chief executive

The tricky task of getting a charity message to men

The tricky task of getting a charity message to men

Charities that want to reach out to the notoriously reluctant male audience need to be creative to do so, writes Susannah Birkwood

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Focus On... Digital Media

Charlotte Beckett: How emotions beat logic when it comes to raising money

Charlotte Beckett: How emotions beat logic when it comes to raising money

Fundraisers can encourage larger donations by giving more thought to the numbers they use, writes the consumer behaviour specialist

Focus on ... Twitter

Focus on ... Twitter

Charlotte Beckett, head of digital at Four Communications, offers advice on making your charity stand out in just 140 characters

Focus on ... LinkedIn

Focus on ... LinkedIn

Charlotte Beckett, head of digital at Four Communications, on how to best use online networking.

Focus on ... Storytelling on social media

Focus on ... Storytelling on social media

Charlotte Beckett, head of digital at Four Communications, looks at the common theme of her series of columns on online communications

Focus on: Facebook

Focus on: Facebook

Charlotte Beckett, head of digital at Four Communications, looks at how charities can use Facebook

Brand Watch

Brand Watch: PDSA

Brand Watch: PDSA

The animal welfare charity uses media activity to educate owners about how to care for their pets rather than to drive donations, finds YouGov's Briony Gunstone

Brand Watch: National Trust

Brand Watch: National Trust

YouGov's Briony Gunstone looks at how the heritage charity is viewed by the public

Brand Watch: Marie Stopes International

Brand Watch: Marie Stopes International

The sexual and reproductive healthcare charity does not spend a lot of money or energy on profile-raising to boost public donations, but its brand is in positive shape, according to YouGov's Briony Gunstone

Brand Watch: Unicef

Brand Watch: Unicef

YouGov's Gavin Ellison assesses the impact of the international aid charity's recent media activity, which has been driven by the civil war in Syria and Typhoon Haiyan in the Philippines.

Brand Watch: RSPCA

Brand Watch: RSPCA

YouGov's Gavin Ellison looks at how the Royal Society for the Prevention of Cruelty to Animals has been viewed by the public during a difficult year