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Communications Good Practice

Good practice, case studies, expert advice and tips for charity and voluntary sector communications and PR managers and practitioners, including branding & reputation, advertising & publicity, websites and campaigning for change.

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Latest Communications Good Practice

Communications update: Vicky Browning on the campaign giving smartphones to Ebola survivors

Communications update: Vicky Browning on the campaign giving smartphones to Ebola survivors

Plus: the charities 'throwing money at the problem' of social media

A media partnership can pay dividends in the end

A media partnership can pay dividends in the end

Building relationships with journalists and newspapers can help campaigns, but some charities worry about negative fall-out. Susannah Birkwood reports

How a court battle led the RSPCA to a new approach on legacies

How a court battle led the RSPCA to a new approach on legacies

After bad publicity during a 2009 dispute, the charity re-examined its policies on wills, writes Susannah Birkwood

Kevin Curley on assessing the viability of a campaign

Kevin Curley on assessing the viability of a campaign

Our columnist arrives at 10 questions to test and score a charity campaign

Communications update: Vicky Browning on the British Heart Foundation's personalisation drive

Communications update: Vicky Browning on the British Heart Foundation's personalisation drive

Plus: the rise of the vlogger, and a new guide to communicating across multiple locations

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Focus On... Digital Media

Focus on ... LinkedIn

Focus on ... LinkedIn

Charlotte Beckett, head of digital at Four Communications, on how to best use online networking.

Focus on: Facebook

Focus on: Facebook

Charlotte Beckett, head of digital at Four Communications, looks at how charities can use Facebook

Focus on ... Twitter

Focus on ... Twitter

Charlotte Beckett, head of digital at Four Communications, offers advice on making your charity stand out in just 140 characters

Focus on: Google+

Focus on: Google+

Charlotte Beckett, head of digital at The Good Agency, looks at how charities can use Google+ to their advantage

Focus on: Pinterest

Focus on: Pinterest

Charlotte Beckett, head of digital at The Good Agency, looks at how charities can use Pinterest to their advantage

Brand Watch

Brand Watch: PDSA

Brand Watch: PDSA

The animal welfare charity uses media activity to educate owners about how to care for their pets rather than to drive donations, finds YouGov's Briony Gunstone

Brand Watch: National Trust

Brand Watch: National Trust

YouGov's Briony Gunstone looks at how the heritage charity is viewed by the public

Brand Watch: Marie Stopes International

Brand Watch: Marie Stopes International

The sexual and reproductive healthcare charity does not spend a lot of money or energy on profile-raising to boost public donations, but its brand is in positive shape, according to YouGov's Briony Gunstone

Brand Watch: Unicef

Brand Watch: Unicef

YouGov's Gavin Ellison assesses the impact of the international aid charity's recent media activity, which has been driven by the civil war in Syria and Typhoon Haiyan in the Philippines.

Brand Watch: RSPCA

Brand Watch: RSPCA

YouGov's Gavin Ellison looks at how the Royal Society for the Prevention of Cruelty to Animals has been viewed by the public during a difficult year

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