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Communications Good Practice

Good practice, case studies, expert advice and tips for charity and voluntary sector communications and PR managers and practitioners, including branding & reputation, advertising & publicity, websites and campaigning for change.

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Latest Communications Good Practice

The right words are key to Google's grants system

The right words are key to Google's grants system

Are charity users of the firm's AdWords for non-profits service making the most of the system and using the right keywords? Susannah Birkwood reports

Communications update: Vicky Browning on Shelter's Lonely Brick campaign

Communications update: Vicky Browning on Shelter's Lonely Brick campaign

Plus: comms professionals moving to the top, and how to integrate communications better

How to get a prime spot on the BBC for your cause

How to get a prime spot on the BBC for your cause

Charities can apply for the chance to make broadcast appeals, either on the radio or on the television. Susannah Birkwood reports

Chris Michaeloudis: Four steps to a successful annual report

Chris Michaeloudis: Four steps to a successful annual report

It is important to keep your audience in mind and avoid 'design by committee', writes the development director at Nim Design

Stephen Pidgeon: Our task goes hand in hand with campaigning

Stephen Pidgeon: Our task goes hand in hand with campaigning

The results are hugely positive when fundraising and campaigning march together, writes our columnist

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Focus On... Digital Media

Focus on ... LinkedIn

Focus on ... LinkedIn

Charlotte Beckett, head of digital at Four Communications, on how to best use online networking.

Focus on: Facebook

Focus on: Facebook

Charlotte Beckett, head of digital at Four Communications, looks at how charities can use Facebook

Focus on ... Twitter

Focus on ... Twitter

Charlotte Beckett, head of digital at Four Communications, offers advice on making your charity stand out in just 140 characters

Focus on: Google+

Focus on: Google+

Charlotte Beckett, head of digital at The Good Agency, looks at how charities can use Google+ to their advantage

Focus on: Pinterest

Focus on: Pinterest

Charlotte Beckett, head of digital at The Good Agency, looks at how charities can use Pinterest to their advantage

Brand Watch

Brand Watch: PDSA

Brand Watch: PDSA

The animal welfare charity uses media activity to educate owners about how to care for their pets rather than to drive donations, finds YouGov's Briony Gunstone

Brand Watch: National Trust

Brand Watch: National Trust

YouGov's Briony Gunstone looks at how the heritage charity is viewed by the public

Brand Watch: Marie Stopes International

Brand Watch: Marie Stopes International

The sexual and reproductive healthcare charity does not spend a lot of money or energy on profile-raising to boost public donations, but its brand is in positive shape, according to YouGov's Briony Gunstone

Brand Watch: Unicef

Brand Watch: Unicef

YouGov's Gavin Ellison assesses the impact of the international aid charity's recent media activity, which has been driven by the civil war in Syria and Typhoon Haiyan in the Philippines.

Brand Watch: RSPCA

Brand Watch: RSPCA

YouGov's Gavin Ellison looks at how the Royal Society for the Prevention of Cruelty to Animals has been viewed by the public during a difficult year

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