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Communications Good Practice

Good practice, case studies, expert advice and tips for charity and voluntary sector communications and PR managers and practitioners, including branding & reputation, advertising & publicity, websites and campaigning for change.

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Latest Communications Good Practice

Vicky Browning: We must fight back against fear

Vicky Browning: We must fight back against fear

If the sector loses its fighting spirit it loses one of its most defining and vital roles, writes our columnist

Sue Tibballs: Beware a government that stops listening

Sue Tibballs: Beware a government that stops listening

An anti-fracking campaign group in Lancashire has highlighted what this government thinks about local democracy, writes our columnist

Pros and cons of going to the party conferences

Pros and cons of going to the party conferences

Hosting events can be expensive, but sometimes a presence is vital to a charity. Susannah Birkwood reports

Sarah Dillingham: Essential tips for creating great case studies

Sarah Dillingham: Essential tips for creating great case studies

The knowledge management leader offers her advice on how to make the best use of them

What do you do when the media misrepresents you?

What do you do when the media misrepresents you?

It can be worth being feisty and resolute, but it's also important to be aware of the pitfalls, reports John Plummer

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Focus On... Digital Media

Charlotte Beckett: Playing with purpose

Charlotte Beckett: Playing with purpose

Charities have nothing to lose from trialling gaming techniques on top of their existing fundraising strategies, writes our columnist

Charlotte Beckett: It's time to ditch the stereotypes

Charlotte Beckett: It's time to ditch the stereotypes

Only charities that thoroughly understand their audiences can succeed in an age in which individuals ignore communications and actively opt out of them, writes our columnist

Focus on ... Twitter

Focus on ... Twitter

Charlotte Beckett, head of digital at Four Communications, offers advice on making your charity stand out in just 140 characters

Focus on ... LinkedIn

Focus on ... LinkedIn

Charlotte Beckett, head of digital at Four Communications, on how to best use online networking.

Focus on ... Storytelling on social media

Focus on ... Storytelling on social media

Charlotte Beckett, head of digital at Four Communications, looks at the common theme of her series of columns on online communications

Brand Watch

Brand Watch: PDSA

Brand Watch: PDSA

The animal welfare charity uses media activity to educate owners about how to care for their pets rather than to drive donations, finds YouGov's Briony Gunstone

Brand Watch: National Trust

Brand Watch: National Trust

YouGov's Briony Gunstone looks at how the heritage charity is viewed by the public

Brand Watch: Marie Stopes International

Brand Watch: Marie Stopes International

The sexual and reproductive healthcare charity does not spend a lot of money or energy on profile-raising to boost public donations, but its brand is in positive shape, according to YouGov's Briony Gunstone

Brand Watch: Unicef

Brand Watch: Unicef

YouGov's Gavin Ellison assesses the impact of the international aid charity's recent media activity, which has been driven by the civil war in Syria and Typhoon Haiyan in the Philippines.

Brand Watch: RSPCA

Brand Watch: RSPCA

YouGov's Gavin Ellison looks at how the Royal Society for the Prevention of Cruelty to Animals has been viewed by the public during a difficult year