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Communications Good Practice

Good practice, case studies, expert advice and tips for charity and voluntary sector communications and PR managers and practitioners, including branding & reputation, advertising & publicity, websites and campaigning for change.

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Latest Communications Good Practice

National Trust's winning tap-to-choose Instagram game

National Trust's winning tap-to-choose Instagram game

Columnist Kirsty Marrins discovers how the charity raised its engagement levels by 200 per cent through a modern way of storytelling

Vicky Browning: Busy on the inspiration front

Vicky Browning: Busy on the inspiration front

What makes someone inspirational, asks the director of CharityComms

Watch: WaterAid's VR film shows dearth of water access in Nepal

Watch: WaterAid's VR film shows dearth of water access in Nepal

The charity says it hopes the medium will help to engage people in the reality of where it works and the challenges it faces

The day when all Roads to Justice led to Westminster

The day when all Roads to Justice led to Westminster

Huddersfield-based charity Brake used a day of political intrigue to state its case

Watch: NSPCC's new dancing dinosaur Pantosaurus proves a hit

Watch: NSPCC's new dancing dinosaur Pantosaurus proves a hit

The children's charity's new marketing initiative has enjoyed much initial success as it strives to help parents discuss sexual abuse with children

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Focus On... Digital Media

Charlotte Beckett: Playing with purpose

Charlotte Beckett: Playing with purpose

Charities have nothing to lose from trialling gaming techniques on top of their existing fundraising strategies, writes our columnist

Charlotte Beckett: It's time to ditch the stereotypes

Charlotte Beckett: It's time to ditch the stereotypes

Only charities that thoroughly understand their audiences can succeed in an age in which individuals ignore communications and actively opt out of them, writes our columnist

Focus on ... Twitter

Focus on ... Twitter

Charlotte Beckett, head of digital at Four Communications, offers advice on making your charity stand out in just 140 characters

Focus on ... LinkedIn

Focus on ... LinkedIn

Charlotte Beckett, head of digital at Four Communications, on how to best use online networking.

Charlotte Beckett: How emotions beat logic when it comes to raising money

Charlotte Beckett: How emotions beat logic when it comes to raising money

Fundraisers can encourage larger donations by giving more thought to the numbers they use, writes the consumer behaviour specialist

Brand Watch

Brand Watch: PDSA

Brand Watch: PDSA

The animal welfare charity uses media activity to educate owners about how to care for their pets rather than to drive donations, finds YouGov's Briony Gunstone

Brand Watch: National Trust

Brand Watch: National Trust

YouGov's Briony Gunstone looks at how the heritage charity is viewed by the public

Brand Watch: Marie Stopes International

Brand Watch: Marie Stopes International

The sexual and reproductive healthcare charity does not spend a lot of money or energy on profile-raising to boost public donations, but its brand is in positive shape, according to YouGov's Briony Gunstone

Brand Watch: Unicef

Brand Watch: Unicef

YouGov's Gavin Ellison assesses the impact of the international aid charity's recent media activity, which has been driven by the civil war in Syria and Typhoon Haiyan in the Philippines.

Brand Watch: RSPCA

Brand Watch: RSPCA

YouGov's Gavin Ellison looks at how the Royal Society for the Prevention of Cruelty to Animals has been viewed by the public during a difficult year