The British Association for Adoption and Fostering is launching a campaign to encourage people from different social backgrounds to consider adoption.
The association has persuaded national newspapers, women's magazines and magazines for the black community to feature articles in which families who have adopted children tell their story.
The charity has also targeted regional magazines because they are able to present more specific information about the number of children waiting for adoption in local areas.
TV presenters Lorraine Kelly and Anna Ryder Richardson, Channel 4 newsreader Samira Ahmed and athlete Jamie Baulch are all supporting the campaign.
"Right now, there are thousands of children waiting for a new family and we want to reach out to the widest audience," said Felicity Collier, chief executive of the association.
The strapline for this year's National Adoption Week, which runs from 3 to 9 November, is 'Wishing for a family'.
The week's activity will focus on children waiting to be adopted and what they're looking for in their ideal family.