COMMUNICATIONS NEWS: Fighting crime

TimeBank and Crime Concern are launching an email marketing campaign as part of their new 'What If ...' initiative that aims to get volunteers to help young people to stay away from crime. The two organisations hope that the campaign will appeal to men in their 20s and 30s, who would be good mentors for young boys who are most likely to drift into criminal activity. The campaign includes an animated game called Miss CC Stops Crime, and asks potential volunteers to consider what might have happened if they had made the wrong decisions when they were growing up. The charities have also published a survey of young people's attitudes to crime, revealing that 58 per cent of young people commit crimes because they are bored.

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