Oxfam has produced a spoof version of Nestle's new £6 million advertising campaign contrasting the company's marketing message with the difficulties facing coffee farmers. While Nestle's profits continue to rise, falling coffee prices have caused increasing hardship among farmers.
Adrian Lovett, campaigns director at Oxfam, said: "It's coffee farmers who really need a break. Nestle should pay them a decent price for their beans - now that would be a break worth promoting. Since coffee prices hit rock bottom, 25 million people who depend on coffee to live are now working for nothing." Oxfam's version of the Nestle ad appears on the organisation's campaigning web site maketradefair.com alongside details of how to support coffee farmers.