The new chief of media lobbying group Public Voice has called for voluntary-sector support to safeguard rules on public-service broadcasting.
Don Redding, who is co-ordinator of the 3WE coalition of international development charities, has been named vice-chair at Public Voice.
Public Voice, which includes Oxfam, The Media Trust and the Voice of the Listener and Viewer on its steering committee, was set up to fight for the voluntary-sector's voice in the forthcoming broadcasting rules.
It is stepping up its campaign after promised new measures were not included in the draft communications bill.
Media secretary Tessa Jowell has assured 3WE that rules to force the main TV channels to provide general programming on international issues will be included in the bill.
Redding has warned that it is crucial for voluntary groups to support Public Voice as Parliament is expected to rush through the communications bill when it is published.