Communications News: Site visit - www.drugscope.org.uk/dworld

When teenagers tell you a website is easy to use and would be useful for homework, you know you're on to a winner. So, well done to drug charity Drugscope, whose new information microsite, D-World, has won such plaudits from early users. In the words of 14-year-old Steph, it works because it "has everything a teenager would want to know about drugs". Youngsters can find information on drugs, alcohol, tobacco, volatile substances and prescription drugs - and so make some better informed decisions.

Main pages

There are a few other sites on the internet along these lines, but not many try to communicate with the target age-group of 11 to 14-year-olds. The site has a range of features, such as interactive quizzes, drug facts, clips, games, and wallpaper - even ideas for 20 possible school projects. What's notable is that the site is not preachy - the clips offer a range of negative and positive stories, so that the young person can make up his or her own mind.

Special features

It's a great idea to have a gallery of all the sorts of drugs a kid may come across or get offered. The 'wacky history of drugs' is also a nice attention-grabber.

Drugscope says:

"We created D-World to combat the dearth of drugs information aimed at 11 to 14-year-olds. Although this age group are not big drug users, we know they are interested in the issues involved: in its first four days the site had more than 1,000 visitors. If we capitalise on this, we can equip young people with the information they will need as they grow older."

Site visit is by technology writer Gary Flood

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