COMMUNICATIONS NEWS: WWF-UK signs deal with consultant for free media analysis

WWF-UK has sealed a deal with Echo Research, a consultancy that will provide free monthly analysis of the charity's media coverage.

Echo's pro bono work for WWF, announced last week, forms part of its corporate community investment programme.

The consultancy will complete a monthly analysis of WWF's press coverage in the UK using a rating system to show how favourable articles have been.

The advertising value equivalent will also be calculated - a figure to rate the value of editorial based on how much the equivalent advertising space would have cost to buy.

WWF will also buy quarterly, more detailed evaluation from Echo which will give further breakdowns of media coverage such as by region.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +

Latest Jobs

RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners

Markel

Expert Hub

Insurance advice from Markel

Cyber and data security - how prepared is your charity?

With a 35 per cent rise in instances of data breaches in Q2 and Q3 last year, charities must take cyber security seriously

Third Sector Logo

Get our bulletins. Read more articles. Join a growing community of Third Sector professionals

Register now