Communications: Site Visit - www.barnardos.org.uk

Gary Flood, technology writer

Barnardo's is dedicated to helping the most vulnerable children and young people 'transform their lives and fulfil their potential'. This website focuses on practical information about the charity's campaigns and successes.

Information is most comprehensive; one can read about a national programme or a single, local project. Visitors can access in-depth issues on all aspects of child welfare, a serious tone reflecting the sensitive nature of its content. The design is no-nonsense, with a limited colour pallet so that visitors aren't distracted.

Main pages

The home page lists details of four current projects: recently these included electronic Christmas cards, a campaign against hitting children, a celebrity auction and a campaign to reduce youth crime. The remainder of the site is clearly divided into seven sections using a menu that appears on every page.

Special features

Barnardo's has recently launched a microsite, accessible through the main site, which focuses on youth crime. Designed to be read and used by young people and their carers, it provides a hard-hitting account of two projects dealing with high levels of youth crime.

Barnardo's says

Our website is the dynamic face of Barnardo's 24/7, and allows our stakeholders to interact with us in an interesting and unique way. It is a key communication tool and reflects that Barnardo's is a modern, relevant and deserving charity. The website is essential in gaining greater public recognition, generating income and support and helping deliver an excellent service.

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